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Yamaha's
2012 "Assembled in USA" Factory Tours
& ATV Models
::Continued::
Since moving production to the states, it was
only fitting the Yamaha would unveil a new “Assembled
in the USA” logo that will be prominent
in ATV and Side-by-Side advertising products,
brochures, web pages and event displays, which
the company is very excited about.
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| Assembly
of the new 2012 Yamaha Grizzly 550 &
700 is now done in the Georgia plant &
shipped around the world
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This transfer also helps Yamaha really live up
to their company’s philosophy, “Kando,”
which is Japanese word the simultaneous feelings
of deep satisfaction and intense excitement that
people experience when they encounter something
of exceptional value. Yamaha strives to provide
products that empower each and every customer
to make their lives more fulfilling and bringing
them greater joy and happiness through their products,
and they are certain that the assembly of their
ATV’s in America will only add to that feeling
for its consumers, who are of course the company’s
number one priority.
Yamaha is also taking steps to decrease its environmental
footprint by partnering with their suppliers to
end the use of coatings and materials that are
deemed hazardous to the environment and incorporates
a reduce, reuse, and recycle practice. Yamaha
is also active in the community, supporting several
conservation efforts including Ducks Unlimited
and the Partnership for a Sustainable Georgia.
Yamaha is again supporting its OHV
Access Initiative this year. For the first
quarter of 2011, Yamaha gave out $136,000 in grants
to ten different recipients and has donated more
than $1.7 million since the program began back
in 2008, with 147 grants awarded to projects in
30 states.
However, Yamaha’s charitable efforts don’t
stop there. The company also participates in a
matching gift program where Yamaha matches dollar-for-dollar,
charitable donations of $25 - $500 per employee
to any eligible non-profit organization. Yamaha
also participates in an annual Thanksgiving food
drive and collected 5286 pounds of food for needy
families in 2010. Their efforts also extend to
environmental education programs and clean-up
efforts just to name a few.
Being known as an innovator in the motorsports
industry, Yamaha has taken steps to ensure it
is also known as an innovator in its community
efforts.
Yamaha’s transfer of ATV manufacturing
to the U.S. is one indicator of that as they have
become a huge part of the Newnan community, providing
jobs for its residents and going the extra mile
to give back the community that has helped it
grow to its current proportions. Yamaha’s
move seems to be a step in the right direction
and will hopefully lead to even more innovative
products with its relocation of the ATV line,
where American ingenuity will come into play for
future models.
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