FOX Museum Opening Offers In-Depth Experience of FOX History
40 Years of Suspension Innovation from MX, Mountain Bikes, Trophy Trucks & More

Trophy trucks, rock crawlers and side-by-sides littered the front and side entrances, welcoming folks from all parts of the globe, drawn here by their love of outdoor sports and appreciation for excellent suspension.

That suspension was about to be put on display in a brand new way for FOX; this wasn’t the announcement of a new product line. For a company that’s known for pushing things forward, FOX was taking a rare moment to pause and look back as it opened its doors to the new FOX museum on the bottom floor of its Scotts Valley offices.

There were many FOX vehicles on display at the FOX Museum Opening including many FOX equip Trophy Trucks

There was something electric in the air when this many people gathered in one place, all with a passion for riding fast and pushing the limits. Motocross racers mingled with engineers. Pro mountain bikers chatted with desert racers. X Games athletes got invited to drive trophy trucks. The passion was palatable. Combine that passion with an event like an opening, where these folks would be the first to unwrap the visual history of a company as influential as FOX, and it wouldn’t be a stretch to say it was a bit like Christmas morning.

More than 400 people were in attendance anxiously waiting for the ribbon to be cut to officially open the FOX Museum

As the crowd grew to more than 400, so did the expectation. What would they find inside? Even outside was a feast for the eyes. A black and gold ribbon bearing the FOX logo waited to be cut, trembling from the breeze and anticipation. In a welcome befitting a company that got its start in motocross racing, the crowd was beckoned from the beer gardens to the front doors by the sounds of a revving motor. The smell of exhaust perfumed the air.

Dan Robbins, FOX’s director of marketing, welcomed the crowd briefly and brought out John Marking, one of FOX’s long-time employees and vice president and general manager of the off-road division. With longevity comes age, he joked, as he put on his glasses to read a short speech introducing the guest of honor, Bob Fox.

“For the last twenty years I’ve been fortunate to have a front row seat, watching this company evolve and grow into what it is today. What started out as a small business working out of a borrowed garage has turned into what you see before you.”

There were many championship winning dirtbikes, snowmobiles, & mountain bikes on display in the FOX museum

Bob Fox echoed Marking’s sentiments, putting on and taking off his glasses as he addressed the crowd. While the building with his name stood behind him, he made it clear that certain people attending the opening that made everything the crowd saw now and in the museum possible.