 |
2007
Yamaha Grizzly 700 FI ATV |
Cypress, CA (6/22/2007) - Yamaha
Motor Corporation, U.S.A. continues to receive top
awards and industry praise for its innovative 2007
Grizzly 700 FI Automatic 4x4, the world’s first
ATV with fuel injection and Electric Power Steering
(EPS). Since first taking top honors for Field &
Stream magazine’s “Best of the Best”
award in August 2006, Yamaha’s Grizzly has garnered
a number of accolades including “Best Big-Bore
Utility” and “ATV of the Year” honors
at the Ehlert Powersports Awards of Excellence ceremonies
on May 7.
“As the first ATV to market with Electronic
Power Steering, the 2007 Yamaha Grizzly 700 FI inspires
confidence that makes the machine easier to ride,”
stated the Ehlert Awards ceremony program. “Power-assisted
steering might headline the list of features the Grizzly
700 FI received, but there is more to the completely
redesigned machine that made our decision even easier.”
“The Grizzly 700 set a new benchmark for success
by capturing the attention of ATV riders everywhere,
as well as some of the biggest awards for our industry,”
said Mike Martinez, Yamaha General Manager of ATV
& SxS Operations. “We expect to continue
our run in 2007 with continued recognition -- not
only for the first electric power steering on an ATV,
but also for the many other innovative features that
have made the Grizzly the best utility ATV on the
market today.”
Two more prestigious prizes in the Grizzly 700’s
trophy case include QUAD Off-Road Magazine’s
2007 Readers Choice Awards for “Favorite Utility
Quad” and “Favorite Innovation”
for the vehicle’s electric power steering. The
May 2007 issue complimented the vehicle stating, “The
Grizzly’s innovative power steering system makes
the machine a snap to steer through some of the roughest
terrain.”
All-Terrain Vehicle Magazine also gave a nod to Yamaha’s
Grizzly this year awarding it “Best New Concept”
for the ATV’s electric power steering. The magazine’s
April 2007 write-up concluded, “The simple fact
is, no matter what skill level you have, once you’ve
ridden an ATV with power steering, it’s tough
to go back.” And later in the article promised,
“Trust us, drive a Grizzly once and you’re
hooked.”
International expert publications jumped on the Grizzly
bandwagon this year as well. ATV Rider magazine out
of Canada named the Grizzly 700 the “All Category
ATV of The Year” describing the vehicles as
“… the first ATV equipped with power steering
and the most modern injected engine. The engineers
have added a lot of features while keeping within
the 600 lb. range and that is a major accomplishment.”
Enthusiasts were not the only ones to take notice
of the Grizzly 700’s increased performance and
new features. Farm Industry News recognized it as
having “… topped our list of ATVs featured
in the magazine.” The Grizzly became a 2007
“FinOvation” winner for receiving the
best reader interest in a new ATV. The publication
noted the new power steering and fuel injection as
two key elements that warranted all of the attention.
As a final test of the Grizzly 700’s unmatched
ability and innovative features, Dirt Wheels magazine
recruited real world testers, including the publication’s
editors and industry experts to run Yamaha’s
machine through their own tests. Compared with other
vehicles in its class, the Grizzly was labeled the
publication’s “Big-Bore Utility ATV Shootout”
winner.
About Yamaha:
Yamaha ATVs and SxS vehicles are designed, engineered
and built tough! Yamaha Motor Corp., U.S.A.
headquarters are located in Cypress, California.
For more information on Yamaha, visit yamaha-motor.com.
www.yamaha-motor.com
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