Cypress, CA (5/15/2008) -
Yamaha Motor Corp., U.S.A., the leading maker
of ATV and Side-by-Side (SxS) vehicles for outdoorsmen,
has received an American Hunter Magazine 2008
Golden Bullseye Award for the new Rhino 700
FI Auto. 4x4. The magazine, an Official Journal
of the National Rifle Association (NRA), named
the new Rhino 700 FI "Vehicle of the Year"
in its May issue. "Yamaha is extremely
proud to have the Rhino recognized by the NRA
and American Hunter, the world's largest all-hunting
magazine," said Steve Nessl, Yamaha's ATV/SxS
marketing manager. "Even as competition
in the SxS market continues to grow, the Rhino
proves itself year after year as the award-winning
vehicle of choice for hunters and outdoorsmen.
The Rhino is designed, tested and built in Newnan,
Georgia, and it is beyond gratifying to have
our efforts acknowledged by such an influential
organization."
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Red 2008
Yamaha Rhino 700 FI Auto 4x4 UTV
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Camo 2008
Yamaha Rhino 700 FI Auto 4x4 UTV
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Now in its sixth year, the NRA's Golden Bullseye
Awards were developed to acknowledge companies
and individuals who pursue excellence and innovation
in the manufacture of firearms, accessories
and related equipment. The prestigious awards
are voted on by a seven-member committee consisting
of editors, art staff and veteran publication
personnel. To qualify, products must have been
recently introduced and available for consumer
purchase, used and tested by a staff member
or regular contributing editor, reliable, innovative
in design and function, readily received as
a value to the purchaser and styled in a manner
befitting the firearm industry and its enthusiasts.
"The NRA Golden Bullseye Awards honor
those products that are remarkable for their
utility to hunters and shooters," says
Joe H. Graham, executive director of the NRA
Publications. "The Yamaha Rhino 700 FI
Automatic 4x4 is recognized by the editors and
staff of American Hunter magazine as a utilitarian
wonder in winning this year's Golden Bullseye
Award. This fuel injected powerhouse with On-Command
4WD proved itself superior in rigorous field
tests that left its competitors gasping in its
dust. Without breaking a sweat, the Yamaha Rhino
700 FI Automatic 4x4 earned the Vehicle of the
Year Golden Bullseye Award for 2008. Congratulations
to Yamaha!"
The 2008 Rhino 700 FI Auto 4x4 comes with
a 686cc liquid/oil cooled, four-stroke engine,
electronic fuel injection, fully automatic Ultramatic(r)
transmission with dual-range drive and reverse,
industry-exclusive three-position On-Command(r)
in/out 4WD and fully independent four-wheel
suspension. The Rhino's automotive type cab
and controls allow both driver and passenger
to enjoy the outdoors together in a tough, durable
and dependable ride.
About Yamaha:
Yamaha ATVs and SxS vehicles are designed, engineered
and built tough! Yamaha Motor Corp., U.S.A.
headquarters are located in Cypress, California.
For more information on Yamaha, visit yamaha-motor.com.
www.yamaha-motor.com
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