White Bear Lake, MN (1/24/2008)
- PowerSports Entertainment, Inc.
today announced the publication of the “WPSA
TourBook,” the official racing program
of the “2008 Powersports ATV Tour on
ESPN.”
Published twice in 2008 -- with pre-season
and post-season editions -- the WPSA TourBook
will showcase both pro and amateur racers
in an impressive glossy-magazine format.
“Our goal is to recognize all racers
and classes that compete in our QuadMX and
QuadTerrain series, as well as the pros,”
noted Kent Lungstrom, V.P. of Operations for
PowerSports Entertainment, Inc. “Every
class will be covered, every racer will be
represented.“
Additional content will include detailed
venue and track information, the Official
2008 Racing Rulebook, a behind-the-scenes
look at creating the ESPN show, plus a number
of other topics designed to inform and entertain
racers, spectators and television viewers
alike.
The WPSA will distribute 30,000 copies of
the TourBook via mail and track distribution.
Mail recipients include recent purchasers
of U.S. sport and QuadTerrain and 2007/2008
WPSA racing memberships. Track distribution
includes 2,000 copies distributed at individual
race venues and surrounding powersports dealerships.
Advertising will be accepted in the TourBook
as well, in 4-color spread, full-page, halfpage
and quarter-page units. The rate for a 4-olor
page is $3,985.
Closing Dates are as follows:
| EDITION |
Ad Close |
Ad Materials Due |
Distributed |
| Pre-season |
March 14 |
March 21 |
April 25 |
| Post-season |
Sept. 5 |
Sept. 12 |
October 24 |
For more information, contact Carey Bohn
by e-mail at c.bohn@mchsi.com or by phone
at (952) 215-2418
