Brea, CA (4/15/2008) - In
1983, Suzuki was “First on 4 Wheels”
with the introduction of the Suzuki LT125.
With one single machine, Suzuki converted
a three-wheel world to four. From that moment
on, Suzuki was committed to finding innovative
ways to excite the marketplace, and the manufacturer
pioneered a series of “Firsts.”
By listening to consumers, and continually
reinventing its successes, Suzuki has firmly
established itself as the innovation leader
of the industry. From the original LT125,
to the first youth ATV - the 1984 Suzuki LT50
- to the bold powerhouse of the KingQuad,
to the race-ready QuadRacer R450, Suzuki continues
to prove that “First on 4 Wheels”
can also mean Best of 4 Wheels.
1983 Suzuki LT125: The New Suzuki
4x6
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1983
Suzuki LT125 QuadRunner
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“Experience a riding sensation you’ve
never felt before! The new all-terrain 4x6
from Suzuki. With the addition of the 4th
wheel, all-terrain riding enters the 4th dimension.”
This ad copy helped change the world, or
at least the ATV world, as Suzuki gave birth
to the industry’s first 4-wheeler, the
LT125. With an automatic clutch and six speeds
- including reverse - this new 4-wheeler weighed
just 284 pounds. It was a lightweight of epic
proportions. The 1983 Suzuki LT125 had a retail
price of $1188.
1984 Suzuki LT50: Building the Family
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1984
Suzuki LT50 QuadRunner
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“The Quadrunner 50: Turning off-roading
into child’s play. Thanks to the Quadrunner’s
unique 4-wheel design, young riders get a
sensation of off-road stability and confidence
that just wasn’t possible before, and
because the simple 1-speed transmission and
automatic clutch need no shifting or clutch
coordination”.
As the first in the industry to produce a
youth ATV, Suzuki was able to show that off-road
recreation was a family affair. The 1984 Suzuki
LT50 weighed just 106 pounds and had a retail
price of $599.
1985 Suzuki LT250R: Suzuki Injects
Performance into ATV Industry
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1985
Suzuki LT250R ATV
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The race-inspired LT250R was the inception for
Suzuki “race ready” ATVs. With its
water-cooled two-stroke powerplant and adjustable
long-travel suspension, racers were lining up
to compete aboard Suzuki ATVs. Race legend Gary
Denton earned many victories with his LT250R.
“The first high performance 4-wheeler”
carried a suggested retail price of $2,299.
It also featured an aluminum swingarm, triple
hydraulic disc brakes, aluminum wheels, and
more performance features.
