Suzuki Welcomes Kobi Iseri as the New Off-Road PR
Coordinator
Brea, CA (3/3/2007)
- American Suzuki Motor Corp. (ASMC) today announced
that Kobi Iseri has been hired as the off-road press
relations coordinator for ASMC's motorcycle/ATV division.
Iseri will be responsible for working with enthusiast
media in the ATV, motocross and off-road motorcycle
segments. He will report directly to Glenn Hansen,
ASMC's communications manager for the motorcycle/ATV
division.
After an 11-year career in the computer
and technology industry, Iseri decided to switch gears
and work in the motorcycle industry to pursue his
passion. As a motocross enthusiast and amateur racer,
he brings a vast amount of knowledge about the industry,
the products and the media that cover them.
"I'm excited to join the Suzuki
team and am eager to get started," said Iseri.
"I look forward to a long and successful future
with American Suzuki."
Iseri regularly rides at Southern California
motocross tracks and has already established relationships
with some of the industry press that he'll be working
with on a regular basis. He's even the proud owner
of a Suzuki RM-Z450, which he purchased because, "if
it's good enough for Ricky Carmichael, it's good enough
for me."
"We're thrilled to welcome Iseri
as the newest addition to our communications team,"
said Hansen. "He is a 'true' enthusiast, and
we know he'll shine in working with all of our off-road
media."
Iseri will graduate this spring from
California State University, Fullerton with a bachelor's
degree in communications with an emphasis in public
relations. Iseri, 28, resides in Irvine, Calif.
About American
Suzuki:
The Motorcycle/ATV Division of American Suzuki Motor
Corporation (ASMC), Brea, Calif., was founded in 1963
by Suzuki Motor Corporation. ASMC markets motorcycles
and ATVs via an extensive dealer network throughout
49 states. ASMC's parent company, Suzuki Motor Corporation
(SMC), based in Hamamatsu, Japan, is a diversified
worldwide manufacturer of motorcycles, ATVs, scooters,
automobiles and marine engines. Founded in 1909 and
incorporated in 1920, it has 120 distributors in 191
countries.
