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Can-Am
DS450 ATV as featured in "The
Factory
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Des Moines, IA (8/17/2008) -
Premis Industries is proud to announce the
upcoming release of their new documentary
film, The Factory. The film is an incredible
story of five professional racers that have
been given the shot of a lifetime; a ride
on a factory team. Shot in brilliant High-Definition,
this film documents the lives of these athletes
and their Can-Am Factory backed crew as
they compete in the ATVA Grand National
Championship Series.
“We knew we had something when
we released the first ever documentary
for the ATV industry, Beating the Odds.”
Exclaimed Brad Phillips, Premis Industries
President and Executive Producer of The
Factory. “A lot of people were writing
us and asking us for a sequel, we knew
we wouldn’t be able to capture such
an amazing privateer story again so we
decided to innovate and follow a Professional
factory team.”
Premis Industries contacted several Factory
teams but ultimately decided both the
Epic/Can-Am and Warnert/Can-Am teams would
be the best fit for the film. They were
chosen for many factors, including their
commitment to ATV racing and the fact
that they were a first year team.
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X-Team
- Can-Am DS450 ATV Racing
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"ATV racing is new to Can-Am, but
competition is not.” According to
Delton Bohlman, Product, Media Relation
and Racing Manager, Can-Am ATV “From
the early days of the brand, Can-Am has
stood for performance on the track. This
film is a way to let people deep inside
our first-year effort in bringing the
Can-Am name back to the top of the podium.
We are extremely excited to see our racers
and crew representing our commitment to
ATV racing."
With a solid idea in place and a factory
team to work with there was only one thing
left, assembling an experienced crew to
handle the production. Premis Industries
President, Brad Phillips assumed all the
Executive Producer roles. His first task;
finding a great Director.
“It was an easy decision for me.
We had worked with Brandon Boulay in the
past on Carpe Diem 3 and Beating the Odds.
He is an amazing Director, Cinematographer,
and Editor, once he agreed to the project
we knew we had something that was going
to be amazing!” Exclaimed Brad.
“I am truly proud of this film.”
Remarks Brandon Boulay, Director of The
Factory. “We have a lot of creative
people contributing to this project. All
of us are determined to raise the bar
for action sports films and push our limits
as filmmakers and artists. Our goal is
to produce a film about ATVs, not an ATV
film”
The Factory will be available November
1st, 2008. Pre-orders are now being accepted
at www.premisind.com. Teasers and production
photos can be found at www.myspace.com/thefactoryfilm
About Premis:
Founded in 2003, Premis has been a leader
in re-shaping the way ATV motocross is
viewed and promoted. Starting with their
popular “Carpe Diem” series
Premis has received a large amount of
recognition for the way they have promoted
the sport of ATV racing and its athletes.
Premis has also been credited with releasing
the first documentary for the ATV industry,
Beating the Odds, which went on to beat
out several non-ATV titles to win an Extremey
Award. They have continued to raise the
bar for other filmmakers by using innovative
ideas and approaches to their films and
other products.
