Minneapolis, MN (10/23/06) - On October 9, Polaris CEO Tom Tiller challenged the CEOs of the other major ATV manufacturers to a live, head-to-head competition. "The Duel," was to "settle, once-and-for-all, who really has the toughest ATVs." Due to the lack of response from some of the other manufacturers' CEOs, Tiller has extended the deadline of his challenge to October 24.

"I've extended the deadline to give the CEOs every opportunity to accept my challenge," said Tiller. "I'm ready to back my company's claim of building 'The World's Toughest ATVs' and hope those who make similar claims will do the same."

Along with extending the deadline, Tiller has sweetened the pot in order to further entice the CEOs to accept his challenge. Polaris will award $10,000, through their T.R.A.I.L.S grant program, to the non-profit ATV organization of the winner's choice. The grant will be made in the winning CEO's company's name.

ATV manufacturers Honda, Arctic Cat, BRP, Kawasaki and Suzuki CEOs now have until October 24 to take Tiller up on his challenge. Yamaha officially declined before the extension. If the other CEOs accept, "The Duel" will take place at the Orleans Arena, in Las Vegas, Nevada on November 16.

People can log onto www.polarisduel.com to explore details of the challenge, find updates on who has responded, post messages and interactively challenge their friends to a duel.

About Polaris:
With annual 2005 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com .

www.polarisindustries.com
2100 Highway 55
Medina, MN 55340
(763) 417-8650

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