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Polaris' Doug Eichner Ends 2007 WORCS Season with a Bang

Doug Eichner
Medina, MN (11/16/2007) - Polaris Factory Racer, and professional ATV racing legend Doug Eichner finished the 2007 WORCS racing season with complete domination at the final race of the WORCS series in Taft California. Not only did he out run the competition, but he did it
three times out!

Eichner's first victory was in the Pro Production class aboard the Polaris 525 IRS. The Outlaw sported enhanced performance from Yoshimura R&D of America Inc. and a suspension set-up by FOX Racing Shox.

Riding the Outlaw 525 S for the Pro Main win, Eichner ran uncontested lap times for more than 90 minutes in his usual hard-charging style. He did not disappoint and nothing was going to stop this man who was on a mission crossing the checkered flag unchallenged by the large field of worthy opponents.

Eichner finished the WORCS racing season in second place, only six points behind the first place finisher. After starting the first three races of the season on another manufacturer's quad, he switched to the Outlaw and finished on the podium in six of the seven remaining races.

Eichner also showed his winning ways don't just come aboard a quad when he smoked the Rhino-Mod. SxS class in a stock RANGER RZR. Approximately six other machines were ready for some racing. Eichner, just out for some fun, gave his fans a holeshot start to the thrill of a delighted crowd. When he received a bump from fellow racer and good friend aboard a highly modified competitive unit, the race was on. Eichner was on the gas with his co-pilot and pit mechanic Todd Hunt hanging on for a thrilling ride. Eichner never gave up even when the modified side by side cleared a huge table top jump. Eichner ran him down again through the turns and rough course pushing the limits of his competitor and its very capable pilot. Pressure from Eichner and the incredible stock RANGER RZR played its toll on the other side by side as the Pilot overshot the table top jump which finished his day. Eichner crossed the checkered flag and put on the best show of the year on in the SxS class of the WORCS season.

"It was a fabulous weekend and a great way to end the year," said Eichner. "We had some major changes this season and I am grateful for the support of my honest and loyal sponsors as well as true friends. I couldn't have done it without them. The Polaris Outlaws have proved they are very capable machines. The Outlaws performance record is something to make special note of and I can't wait to for another chance to capture victories for the team of Polaris professionals who take great pride in their expertise and of course the invaluable support of the best sponsors in the business."

Doug Eichner is sponsored by and proudly endorses:
Polaris Industries Inc., Rage'n Luxury Toy Haulers, Yoshimura R&D of America Inc., ITP, FOX Racing Shox, A.R.C. Racing, GPR Stabilizers, Douglas Wheel Technologies, IMS, PowerMadd, Outdoor Toy Store, Tire Balls, Roll Design, IMS-Roll, TAG Metals, One Industries, Smith Optics, Motion Pro,Hinson Racing

About Polaris:
With annual 2006 sales of $1.7 Billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser
marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

About the American Cancer Society:
The American Cancer Society is dedicated to eliminating cancer as a major health problem by saving lives, diminishing suffering and preventing cancer through research, education, advocacy and service. Founded in 1913 and with national headquarters in Atlanta, the Society has 13 regional Divisions and local offices in 3,400 communities, involving millions of volunteers across the United States. For more information anytime, call toll free 1.800.ACS.2345 or visit www.cancer.org

Polaris ATV Industry News
www.polarisindustries.com
2100 Highway 55
Medina, MN 55340
(763) 417-8650

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