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Polaris ATV Industry News

Polaris ATVs Receive Accolades
ATV Enthusiast Press Recognizes “The World’s Toughest ATVs”

Polaris Hawkeye ATV
Medina, MN (12/14/06) – Tis the season where the ATV press awards their industry best and Polaris ATVs, once again, have received various top honors. Three new and one current model from the World’s Toughest ATV line-up have been heralded as top notch.

Racking up two awards was the Polaris Hawkeye. The Hawkeye came on the scene in 2006 boasting full-sized features in a mid-sized package, such as Independent Rear Suspension (IRS), a Polaris Variable Transmission (PVT) and digital instrumentation. ATVPathfinder.com named the Hawkeye “Best Buy of the Year” for their “Best of 2006” ATV picks citing Hawkeye’s full-featured offering at an affordable price.

The Hawkeye also received the nod from All-Terrain Vehicle magazine who named the ATV “Best Mid-Range Sport Utility 300-419cc.” All-Terrain Vehicle presents the award to,

“the manufacturer producing a vehicle best fulfilling the demands of the Sport Utility consumer in the areas of value, quality, features, performance ride, comfort and handling.”

In 2006, the Outlaw revolutionized the high-performance sport quad market by being the first sport quad with IRS. The industry took notice, and 4-Wheel ATV Action named the Outlaw “ATV of the Year” stating the machine, “could be a quad that tears up the existing standards of performance for its class, or it could be a machine that brings fresh, new technology to ATVing.”

Polaris Sportsman 800
The Sportsman 800 proved no Big Bore machine is tougher by being honored by All-Terrain Vehicle as the “Best Big Bore Sport Utility” for 2006. The Sportsman 800 took the class with its plush ride, superior suspension and “torquey” twin engine.

On the International scene, France’s Quad Passion magazine named the Sportsman X2, “European ATV Election of the Year” in the Rec/Ut 500 cc Category. The category was judged by 45 ATV riders that were readers of Quad Passion and 10 European ATV specialist media representatives. Each rider had 20 minutes a vehicle to test 16 different criteria that included handling, position, equipment, power, braking, comfort, design, fit and finish.

“Polaris is honored to be recognized by the ATV enthusiast press both here and abroad,” said Mike Dougherty, general manager of the ATV division for Polaris. “This recognition further exemplifies Polaris builds ‘The World’s Toughest ATVs.’”

About Polaris
With annual 2005 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com .

Polaris ATV Industry News
www.polarisindustries.com
2100 Highway 55
Medina, MN 55340
(763) 417-8650

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