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NASCAR's
Robbie Gordon will help Polaris promote
and provide insite on future Ranger
RZR Side-by-side products
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Minneapolis, MN (3/31/2009) - Polaris
Industries today announced the
company has entered into a marketing and product
development agreement with famed NASCAR and
three-time Baja 1000 Trophy Truck winner, Robby
Gordon.
The three-year agreement includes Gordon providing
insight on future products and promoting Polaris'
RANGER RZR Side-by-Sides. Gordon's vast knowledge
of off-road vehicles, from a racing perspective
and through his product development experience
gained from building his own trophy trucks and
accessories with his company, Robby Gordon Off-Road,
will be a valuable asset in creating and promoting
new RANGER RZR Side-by-Sides and accessories.
"I am very excited to be involved with
Polaris. They are the leading American manufacturer
in consumer off-road vehicles. The RANGER RZR
and the RANGER have set the standard in side-by-side
vehicles. At Robby Gordon Off-road, we have
built the fastest, most elite off-road vehicles
in the world. We are excited to share this technology
and knowledge with consumers through our partnership
with Polaris," said Robby Gordon.
A common name in NASCAR, Gordon grew up riding
and racing off-road
vehicles. He won the first off-road race he
entered and went on to win various off-road
championships. His passion for and success in
off-road racing brought him to building his
own trophy trucks and accessories, and creating
Robby Gordon Off-Road, an aftermarket truck
wheel, tire and accessory store. Gordon's accomplishments
include three Baja 1000 Trophy Truck victories
and becoming the first American to win a daily
stage of the Dakar Rally, when it was a 16-day
5,700-mile race from Barcelona, Spain to Dakar,
Senegal, mostly in vehicles he built himself.
Polaris believes Gordon's off-road successes
and product knowledge will be invaluable in
the development and promotion of their RANGER
RZR Side-by-Side business.
"Our relationship with Gordon is unique
because he'll not only promote our product but
use his off-road expertise to help create future
RANGER RZR vehicles and accessories," said
Matt Homan, vice president and general manager
for Polaris' Off-Road Division. "Coupling
Gordon's expertise in building and racing off-road
vehicles, with the hottest-selling side-by-sides
will ensure the RANGER RZR product line continues
to be an undisputed leader both on the racing
scene and in the marketplace."
