Nasmoto
AMA Supermoto
Former KTM North America Managing Director Now
at Helm
Santa Monica, CA (5/17/2007) - Entering
its third racing season, NASMOTO (North American SuperMoto)
has named co-founder and board member John Zolikoff
as President and CEO. Zolikoff comes to NASMOTO from
KTM North America, where he served as Managing Director
of business development, managed KTM's parts, accessories
and apparel, and was responsible for aspects of KTM's
SuperMoto efforts in North America. Preceding his move
to KTM, Zolikoff was an international sales and marketing
manager for Harley-Davidson Motor Co.
With the goal of increasing market penetration of professional
and amateur SuperMoto racing in North America, Zolikoff's
first priority after taking charge at NASMOTO was to
assemble a new operational team with expertise in event
management, education, communication, racing and commercial
development. The team has moved quickly to produce a
number of exciting results, including an expanded race
schedule and new partnerships and ventures which will
be announced soon.
"From kids to adults to racers, motorcycle enthusiasts
who experiece SuperMoto get hooked on the sport,"
said Zolikoff. "Our goal at NASMOTO is to increase
exposure for SuperMoto and bring this exhilarating experience
to a broader base of fans and racers across North America."
Another move to ensure NASMOTO stays in tune with the
needs of the industry was to institute a SuperMoto advisory
board that consists of Brok McAllister, president of
the premier regional SuperMoto series Supermoto USA;
Dale Schultz, Cooperland USA Raceway owner; and Darrick
Lucchesi, founder of the longest running North American
SuperMoto school West Coast SuperMoto School. The charge
of the board is to assist NASMOTO in developing rider,
track and promoter assets.
"With our restructuring and a solid strategy now
in place, NASMOTO is
perfectly positioned to entertain and educate the fans,
train the racers and build a world-class North American
sports entertainment organization," Zolikoff explained.
"These actions, while challenging, are essential
to NASMOTO becoming a more agile and growth oriented
firm for years to come," he said.
About NASMOTO:
NASMOTO was created in 2004, in partnership with the
AMA, to grow SuperMoto racing at all levels. Taking
a grassroots approach by working with local clubs and
promoters across North America, NASMOTO's goal is to
provide premier racing experiences for racers, fans,
promoters and sponsors. New SuperMoto clubs are forming
everywhere as the sport grows in the amateur ranks.
To get involved as a promoter or racer, or for more
information about rules, classes and regional and national
events, please visit www.nasmoto.com,
email info@nasmoto.com or call (416) 907-6817.
Sponsors and supporters include
KTM, Kawasaki, Aprilia, Yamaha, Husaberg, Seventy/Thirty,
Supermoto Magazine, XBUX, Wheeling Cycle Supply and
Umbrella Girls USA.
www.nasmoto.com
6 Royal Rouge Trail,
Scarborough, Ontario
Canada, M1B 4T4
416-907-6817
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