Reston, VA (1/3/2008) - eStara,
the leading provider of proactive conversion
solutions for enhancing online sales and support
initiatives, today announced that MotoSport,
an online retailer of motorcycle parts, apparel
and accessories, has launched eStara Click to
Call and Click to Chat across its Web site to
improve communication between shoppers and MotoSport
sales associates, driving customer loyalty and
increasing sales conversions.
"At MotoSport, we are dedicated to providing
the best customer service available in the industry,"
said Faramarz Farhoodi, CIO and vice president
of e-commerce, MotoSport. "eStara's solutions
give us an extra edge, providing our customers
the opportunity to connect directly with our
sales associates - comprised of knowledgeable
dirt bike, ATV sport bike and Harley-Davidson®
enthusiasts ? to get questions answered and
place orders while they are on our Web site."
With Click to Call, MotoSport customers can
transition seamlessly from Web to a telephone
or PC-based voice conversation with a MotoSport
sales associate. Buyers need only click on an
embedded eStara Click to Call button within
MotoSport.com, and enter their phone number
to be connected. Personalized customer service
helps shorten the sales cycle, and also helps
MotoSport sales associates to increase sales
conversions by providing high-value customers
with more immediate support at strategic points
throughout the buying process.
Both Click to Call and Click to Chat leverage
eStara's rules-engine to engage customers proactively
based on the context of their online session,
and ensure a continuity of experience between
the Web and the contact center at the time a
chat or call session is initiated. This technology
bridges the gap between online and offline customer
service channels and helps provide customized,
personal service that can cut down on call center
traffic and increase customer loyalty.
"Niche retail Web sites like MotoSport
recognize the correlation between delivering
superior customer experience and enhancing their
brand reputation," said Nancy Liberman,
senior director of marketing, eStara. "eStara
Click to Call and Click to Chat give MotoSport's
clientele an opportunity to discuss their potential
purchases and custom projects with an expert
resource via the channel of their choice increasing
the possibility of a positive sales experience,
and ultimately, a repeat purchase."
About MotoSport:
MotoSport is the industry leader in motorcycle
and ATV accessories and apparel. Its staff is
dedicated to meeting the needs of dirt bike,
ATV, sport bike and Harley-Davidson® enthusiasts.
For more information, visit www.motosport.com.
About eStara:
eStara is a leading provider of proactive conversion
solutions for enhancing online sales. The world's
most recognized brands -- including Continental
Airlines, Chrysler, Dell Financial Services,
and Superpages.com -- leverage eStara's OnDemand
services to engage customers with the right
form of contact at the right time to increase
revenue, reduce website abandonment and improve
customer satisfaction. eStara is owned by ATG
(Art Technology Group, Inc., NASDAQ: ARTG).
For more information, visit www.eStara.com.
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