Ontario, CA (10/21/2013) - With a focus on customer friendliness, the redesigned ITP site allows consumers to easily access important technical, application and product information right from the homepage. Visitors are also treated to a rotating news banner on the homepage, reporting the latest ATV and side-by-side vehicle race results, new product announcements and the ITP "Machine of the Month."
|
ITP's redesigned site allows for easier navigation to tire & wheel information, latest news, Machine of the Month, & more! You can visit the website at itptires.com |
"We wanted to provide consumers with a website that was easy to navigate and full of tire-and-wheel information that appealed to the average ATV and UTV owner," said Rhett Turpin, Powersports Director of Sales & Marketing, Clinton, Tenn. Turpin also lauded the new technology employed in the site. "If you see a tire or wheel you're interested in, you can roll your pointer on it and a list of recommended terrain that product is best used for will pop up," added Turpin.
Another key element ITP wanted to include in the website redesign was a mechanism for customers to interact with the website and the company. "Our customers love their ATVs and side-by-side vehicles, and after they throw on a new set of ITP tires and wheels," said Todd Hinson, ITP National Accounts Manager, "they want to show them off. The new ITP gallery is the ideal place to do that."
The company also expanded the "Tech Info" section of the new site, with detailed content on everything from tire-and-wheel mounting instructions to proper tire and wheel sizing. Site visitors can also sign-up for a monthly newsletter and submit product testimonials through customer.service@itptires.com.
About ITP:
In business for more than 30 years, ITP has become the world's #1 ATV/UTV aftermarket tire and wheel source. ITP utilizes its experienced staff of engineers, designers and technicians at its two American tire facilities in Clinton, Tenn., and Jackson, Tenn., to develop award-winning tire-and-wheel designs for virtually all ATVs and side-by-side vehicles. Numerous outlets distribute ITP tires across the United States and in more than 25 countries worldwide. For ITP's full-color catalog, call toll-free: 1-800-859-4740. www.itptires.com
