Polaris and High Lifter Partner
to Dominate ATV Mud Bog
Team High Lifter Polaris Racing
ATV Team takes the competition circuit by storm
Minneapolis, MN (7/30/2007) - Let
the mud bog domination begin! By combining the most
powerful force in Utility ATV and Side-by-Side Promotion
with the strongest and most innovative ATVs and Side-by-Side
machines on the market, Polaris Industries and High
Lifter Products, Inc. have created Team High Lifter-Polaris
Racing. This newly-created team partners the most experienced
riders, fabricators and mechanics with world-class engineers
at Polaris to create a racing machine that has already
won nine trophies in their first two outings.
"We couldn't be more pleased to be partnered
with High Lifter. Their expertise in the mud world is
a perfect match for the capabilities of our Polaris
Sportsman ATVs and RANGER Side by Sides." said
Craig Scanlon, product line sales manager for the Polaris
Side by Side Division.
The sport of ATV Mud Riding is growing faster than
the industry as a whole and events such as The High
Lifter ATV Mud Nationals and The High Lifter ArenaBog
Circuit have given the sport a voice and provided a
venue for national media exposure. The sport, much like
NASCAR, was born in the backyards of the south and now
it is growing into a nationwide phenomenon.
"I believe that Team High Lifter-Polaris Racing
will be a promotional vehicle, which is a win-win-win.
It's a win for Polaris with the opportunity to promote
their products to riders and racers all across the country.
It's a win for High Lifter Racing with the opportunity
to represent a highly successful and well-known name
in the ATV Industry. And it's a win for ATV riders all
across the country with open doors and open minds from
other manufacturers in the industry who are taking our
sport seriously and seeing mud riders as a true segment
of the market,"
said Scott Smith, Team High Lifter-Polaris Racing.
Team High Lifter-Polaris Racing consists of eight full-time
racers, two alternates, and a complete support staff
and race-team management which includes:
Scott Smith - Team Captain/President of High Lifter
Products, Inc.
Jesse Johnson - Team Mechanic and Racer
Randy Miller - Team Mechanic and Racer
Jeff Newman
Maggie Robertson
Michelle Coffel
Brian Robertson
JW Otwell
Team Management:
Mike Smith - General Manager
Jason Coffel - Team Manager/Media & Sponsorship
Contact
Tracie Engi - Team Public Relations Manager
Trey Thomas - Team Manager/Sponsorship Contact
The Team's goal is to compete in at least 12 races
in the 2007-2008 Season with race vehicles that include
several Polaris Sportsman 500 H.O., Sportsman 800, Sportsman
800 X2, RANGER XP, RANGER RZR and the famous, hopped-up
Polaris Sportsman 90 as a Pit Bike. Future race appearances
include:
Summer Mudfest
Mud Creek Off-Road Park - Jacksonville, TX
August 18th, 2007
South Carolina ATV Exhibition
Orchard Park - Gaffney, SC
August 25th & 26th, 2007
4th Annual Mississippi Mudfest
Red Creek Off-Road Park - Perkinston, MS
September 1st-3rd, 2007
Gap Broadcasting ATV Mudstock
Mud Creek Off-Road Park - Jacksonville, TX
October 11th-14th, 2007
For more information on Team High Lifter-Polaris Racing
see their official site, Team
Highlifter Polaris
About High Lifter:
High Lifter Products, Inc. has been developing and
marketing unique, after-market accessories for utility,
4-wheel drive ATVs since 1996. In this short time, the
company has grown from a one-man, backyard hobby into
a 23 employee, multi-million dollar corporation. We
now operate from a 14,500 square foot building located
in Shreveport, Louisiana, which includes a retail showroom,
a warehouse, a performance shop, and
executive offices. We also operate through our website,
www.highlifter.com,
which is visited by almost 200,000 unique visitors per
month, and includes a full product catalog, a chat room
and forum, games, an online ATV magazine, and many,
many more informative and entertaining features.
About Polaris:
With annual 2005 sales of $1.9 billion,
Polaris designs, engineers, manufactures and markets
snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles
and the Polaris RANGER for recreational and utility
use.
Polaris is a recognized leader in
the snowmobile industry; and one of the largest manufacturers
of ATVs in the world. Victory motorcycles, established
in 1998 and representing the first all-new American-made
motorcycle from a major company in nearly 60 years,
are rapidly making impressive in-roads into the motorcycle
cruiser marketplace. Polaris also enhances the riding
experience with a complete line of Pure Polaris apparel,
accessories and parts, available at Polaris dealerships.
Polaris Industries Inc. trades on
the New York Stock Exchange and Pacific Stock Exchange
under the symbol "PII," and the Company is
included in the S&P Small-Cap 600 stock price index.
Information about the complete line
of Polaris products, apparel and vehicle accessories
is available from authorized Polaris dealers or anytime
from the Polaris homepage at www.polarisindustries.com
.
Team
Highlifter Polaris
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