GNCC Racing Teams Up with
BRP Can-Am for Title Sponsorship
Three-year deal draws unprecedented
support for GNCC series
Morgantown,
WV (2/7/2007) - Racer Productions, the producers
of the Grand National Cross Country Series, and BRP
Can-Am have signed a three-year agreement for title
sponsorship of GNCC Racing. The Can-Am title sponsorship
provides an unprecedented level of support for America’s
largest off-road racing series. Through 2009, the series
will be named the Can-Am Grand National Cross Country
Series.
“This is a huge step up for GNCC racing,”
says GNCC Trail Boss Jeff Russell. “BRP will provide
more support than any GNCC sponsor ever has, and that
means we have more resources to pour into our facilities,
our promotion, and our TV production. Plus, our track
crew will get to use the amazing Can-Am ATVs, so we’ll
have some fun, too!”
The 2007 Can-Am Grand National Cross Country Series
begins a three-year sponsorship agreement. This allows
both BRP and Racer Productions to focus on long-term
goals to benefit the series. For example, the resources
provided by BRP will help support the Racer TV package
on the Versus Network (formerly OLN), which includes
weekly coverage of GNCC racing starting this spring.
“We are very excited to be a part of the GNCC
family,” said Yves Leduc, Vice-President and General
Manager, Snowmobiles, Watercraft, Sport boats and ATVs,
BRP. “As we've competed in this great series over
the last two seasons, we have encountered time and again
the energy and passion that define the Can Am customer,
the real enthusiast that lives to ride. We feel this
relationship will allow us to further show the ATV public
that Can-Am is also synonymous with racing success.”
Look for Can-Am banners, signage and ATVs at all the
GNCC races this season, including demo rides and product
displays on vendor row at select events. There will
also be significant coverage on the GNCCRacing.com website
and the Racer TV show on Versus.
BRP Can-Am joins the long-standing relationship between
GNCC Racing and other series Featured Sponsors: Parts
Unlimited, Moose, Maxxis, Pirelli, Wiseco, Acerbis,
Elka, Geico, Klotz, FMF, ITP and Weekend Warrior.
The 2007 Can-Am Grand National Cross Country Series
begins with the Parts Unlimited Triton GNCC in
Vero Beach, Florida, on March 3-6.
About
GNCC Racing:
The AMA/ATVA-sanctioned Can-Am Grand National Cross
Country series is America’s premier off-road racing
series. The 13-round series is produced exclusively
by Racer Productions. Cross-country racing is one of
the most physically demanding sports in the world. The
nearly three-hour long GNCC races lead as many as 1,800
riders through tracks ranging from eight to twelve miles
(should also mention the kilometers for English Canada)in
length. GNCC Racing airs weekly television shows on
Versus (formerly Outdoor Life Network) every Saturday
at 3 p.m. and Thursday at 4 p.m. beginning on April
14. With varied terrain including hills, woods, mud,
dirt, rocks and motocross sections, GNCC events are
tests of both survival and speed. GNCC featured sponsors
include BRP Can-Am, Parts Unlimited, Moose, Maxxis,
Pirelli, Wiseco, Acerbis, Elka, Geico, Klotz, FMF, ITP
and Weekend Warrior, and riders compete for over $3
million in series prizes and contingency money. Associate
sponsors include Alpinestars, Cometic, EK Chain, HiPer
Technology, Laegers, Motion Pro, Moose Utility Division,
Powersport Grafx, Pro Clean, Race Tools, REM, Scott,
Thor, Tire Balls, Twin Air, Weekend Warrior, and MotoTee’s.
Media Sponsors include Racer X Illustrated, ATV Rider,
ATV Sport, ATVRiders.com,
Dirt Rider and ATV Insider. For more information log
on to www.GNCCRacing.com.
About
BRP:
Bombardier Recreational Products Inc. (BRP), a privately-held
company, is a world leader in the design, development,
manufacturing, distribution and marketing of motorized
recreational vehicles. Its portfolio of brands and products
includes: Ski Doo® and Lynx™ snowmobiles,
Sea Doo® watercraft and sport boats, Evinrude®
and Johnson® outboard engines, direct injection
technologies such as Evinrude E TEC®, Can Am™
all-terrain vehicles and roadsters, Rotax® engines
and karts.
For more information, visit www.brp.com
www.gnccracing.com
122 Vista Del Rio Drive,
Morgantown, WV 26508
304-284-0084
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