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Elka Suspension Names Michael Daws to Lead New Business Developement Division

Quebec, Canada (1/16/2008) - Elka Suspension Inc., an industry-leading manufacturer of innovative high-performance suspension products announced today it has recruited Michael Daws as Vice President of Strategic Business Development.

"I couldn't be more delighted that Michael has agreed to join Elka Suspension and will lead our New Strategic Business Development Division," said Elka's President and co-founder Martin Lamoureux. "Michael is a well-respected business executive both inside and outside the suspension industry. His results-oriented management style and deep industry knowledge will be invaluable as he drives product development and strategic business growth into our rapidly-paced company. Throughout his career, Michael has demonstrated the capacity to generate industry-leading performances, whether measured in terms of financial, operational or creative successes. My partners and I are very pleased to welcome him to our executive management team."

Daws joins Elka after a highly successful 21-year tenure with Fox Racing Shox. As Vice President of Sales and Marketing, Daws played key roles in expanding Fox's business beyond its motocross origins into new markets such as snowmobiles, bicycles, off-road cars and trucks, motorcycle road-racing, and all-terrain vehicles.

Under his leadership, Fox's sales consistently grew in double and triple digits year over year. For the past six years, Daws had been Vice President of Fox's Powersports Division where he was responsible for the overall management of the snowmobile, all-terrain vehicle and motorcycle markets. Daws lead the division to record high sales and profits with innovative award-winning product developments for both OEM and after-market customers.

"I couldn't be more excited, on both a personal and professional level, about this opportunity to join the talented team of individuals at Elka," said Daws. "I am extremely impressed with the members of the executive management team and the collaborative synergy in which all departments work together. By leveraging Elka's strong brand, innovative products and championship racing results, we will be strategically expanding into new markets that meet the company'¹s overall corporate growth objectives."

Elka Suspension has consistently demonstrated its relentless pursuit for industry-leading quality, performance and customer satisfaction offering custom-tuned suspension products to all its customers. Check-out all Elka Suspension products and services on their new website at www.elkasuspension.com.

Elka Suspsension Logo
www.elkasuspension.com
1585-M, De Coulomb
Boucherville, Quebec, Canada, J4B 8J7
(800) 557-0552

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