BRP’S 'Can-Am ATV Adventures'
Debuts on SpeedTV.com
Valcourt, Canada (5/24/2008) -
BRP announces the launch of “Can-Am ATV Adventures,”
on speedtv.com. This new online video series, airing
on the SPEED CHANNEL’s internet site, speedtv.com,
features a new ATV riding destination every week.
Each four-minute “webisode” takes viewers
on an ATV tour of the most unique riding destinations
in North America. ATV riders can learn about area
trail systems, accommodations and local attractions
– all in a bite-sized video package.
“Can-Am ATV Adventures” are rotated
weekly into the video player on speedtv.com’s
homepage, as well as the video player in the “bikes”
section of the internet site. Site visitors can
go directly to http://motorcycling.speedtv.com/#
to view a selection of adventures, and also find
them on foxsports.com, msn.com and iTunes.
SPEED CHANNEL’s speedtv.com reaches 1.2
million unique users per month and includes highlight
versions of programming that airs on the cable
network. “Can-Am ATV Adventures” will
air on speedtv.com for 12 months.
About BRP
Bombardier Recreational Products
Inc. (BRP), a privately-held company, is a world
leader in the design, development, manufacturing,
distribution and marketing of motorized recreational
vehicles. Its portfolio of brands and products includes:
Ski Doo® and Lynx™ snowmobiles, Sea Doo®
watercraft and sport boats, Johnson® and Evinrude®
outboard engines, direct injection technologies
such as Evinrude E TEC®, Can Am™ all-terrain
vehicles, Rotax® engines and karts.
www.can-am.brp.com
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