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Can-Am Supports AMA ATV Motocross Series' Outdoor Expos

Morgantown, WV (3/12/2008) – BRP, Inc. has partnered with the ITP/Moose Racing AMA ATV Motocross Championship Series for its Outdoor Expo events by supplying Can-AmTM ATVs for demo rides. The fan-friendly expos will be held at five of the series' events this season and will comprise various outdoor themes where attendees can sample a buffet of the most popular hunting, fishing and boating products.

Can-Am's demo-riding events will give fans a chance ride its competitive line of ATVs. In addition, Can-Am plans to host several other entertainment opportunities for fans.

"Can-Am likes to be where the enthusiasts are," said Del Bohlman, Product, Media Relation and Racing Manager for Can-Am ATVs, "and we know that enthusiasts are at the races."

"These premier events will be a gathering of our target customers," added Bohlman. "We'll put on a great show with the demos and our show trucks. With some great racing on the track, and exciting entertainment in the pits, these should be great events.

"We definitely want to give fans the chance see what the name 'Can-Am' really means," concluded Bohlman.

The Outdoor Showcases will take place at the following venues:

Race Dates
Location Track
April 12-13
Bowling Green, KY Ballance Moto X
May 24-25
Mt. Morris, PA High Point Raceway
June 7-8
New Berlin, NY Unadilla MX
July 26-27
Buchanan, MI Red Bud
August 9-10
Hurricane Mills, TN Loretta Lynn's

The next race for the ITP/Moose Racing AMA ATV Championship Series is
scheduled for March 29-30 at Mill Creek Raceway in Pell City, Ala. For more
information about AMA Pro ATV and ATVA Motocross, or if you would like to
participate in a Showcase event, please call 304-284-0084, or please visit
www.atvmotocross.com.

About the AMA ITP/Moose ATV National Motocross
Championship Series Presented by Parts Unlimited:

Sanctioned by the AMA and ATVA, the AMA ITP/Moose ATV National Motocross Championship Series is the nation’s premier amateur and professional ATV motocross series, and is hosted by many of America’s premier motocross facilities. The 12-round series approaches its 21st season with the Pro class newly under the wing of AMA Pro Racing. The 2006 series hosted over 8,000 entrants, making it America’s largest and longest-running ATV National Motocross series. Series sponsors include title sponsors ITP Tires and Moose, and presenting sponsor Parts Unlimited. Premier and feature sponsors include ATV Sport, MotoTees, Scott USA, Maxxis Tires, Elka Suspension and H-Bomb Films/Division Four. Associate sponsors include Weekend Warrior Trailers, Denton Racing, and Hinson Racing. Media partners include ATV Insider, ATV Rider and ATVRiders.com.

About the ATVA:
The ATV Association (“ATVA”) is the official sanctioning body of the amateur divisions of the ATVA ITP/Moose ATV National Motocross Championship Series Presented by Parts Unlimited. The 9,000 member ATVA is the sister organization of the 260,000 member American Motorcyclist Association (“AMA”). ATV racing has experienced phenomenal growth at the rate of 25% in the past two years alone, and continues to gain momentum and support, outselling off-road motorcycles annually. Each round attracts 600-700 racers who compete for bragging rights to one of 31 amateur national titles. For more information about ATVA, visit www.atvaonline.com.

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All Terrain Vehicle Association
P.O. Box 800
Pickerington, OH 43147-0800


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