Saturday Night Live Skit -
Arctic Cat Racer Todd Palin
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Arctic Cat
racer Todd Palin at the Saturday Night
Live Set
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Thief River Falls, MN (10/28/2008)
- What a week for Arctic Cat. In case you missed
it, we have had unprecedented opportunities in recent
days to Share Our Passion on television and in print,
in the news media and in entertainment circles.
It began with Team Arctic racer
and husband of vice presidential candidate, Todd
Palin, making a special stop in Thief River Falls
last Friday, October 17 along with racing partner
and seven-time Iron Dog winner, Scott Davis. Sure,
it was meant to be a politically-motivated photo
op, but Palin spent way more time praising our
snowmobile brand than the Republican ticket. We’re
proud to have provided the perfect backdrop where
Palin could advocate for the outdoors and more
importantly, Arctic Cat.
Press coverage from Palin’s
visit was seen all over, including a special segment
on “Entertainment Tonight” and broadcast
coverage in 30 states. Print coverage reached
more than 700,000 people with highlights in Thief
River Falls Times, Grand Forks Herald, St Paul
Pioneer Press, Star Tribune, Bemidji Pioneer,
Duluth News Tribune and The Leader-Telegram.
The spotlight on Arctic Cat didn’t
end there. During its highest rated episode in
14 years, Saturday Night Live featured Team Arctic
Racewear on a widely praised “Weekend Update”
segment. If you didn’t get a chance to see
SNL, be sure to check out the great National coverage
we received here:
http://www.nbc.com/Saturday_Night_Live/video/clips/update-palin-rap/773781/.
You’ll find this clip alone has been seen
by more than 2.3 million people!
We hope that you share in our
excitement over the publicity we’ve received
in the last week. We’re proud of our brand
and even more proud of you, and your commitment
to sharing the Arctic Cat passion.
About Artic Cat:
Arctic Cat Inc. designs, engineers, manufactures
and markets snowmobiles and all-terrain vehicles
(ATVs) under the Arctic Cat brand name, as well
as related parts, garments and accessories. For
more information on Arctic Cat ATVs, please visit
your local dealer or log on to www.arcticcat.com.
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