Arctic Cat Announces six ATV models for 2010 with EPS / Electronic Power Steering System

Thief River Falls, MN (1/15/2010) - Sometimes leading the industry with technology doesn’t always mean you were the first to the table. In terms of Electronic Power Steering (EPS), Arctic Cat is set to lead the way with six new models including the 550H1 and 700H1 models.

Arctic Cat’s Variable Assist EPS allows steering assistance to the ATV before it even starts to move at idle. This is a huge benefit to conserving the riders input energy when in 4wd, and especially when the differential lock is engaged. Arctic Cat EPS will reduce the torque necessary to steer the ATV when changing direction with loaded racks or navigating tough obstacles like rocks, deep mud or logs.

The variable assist system is driven by an electronic control unit (ECU) that measures steering input force versus tire resistance and vehicle speed, then provides appropriate assist to the steering column through an electric motor. The Arctic Cat power steering ECU program is designed to maintain a light steering input effort, but maintains enough feel so you have a better understanding of what the tire contact patch is doing in relation to the terrain. Arctic Cat EPS will keep the rider and the ATV connected which is lost on competitive units after sustained riding.

ATVriders.com Nick Nelson had the chance to put the Arctic Cat Power Steering sytem to the test in Moab, Utah, and a full review will be released within a few days.

About Arctic Cat
Arctic Cat Inc., based in Thief River Falls, Minn., designs, engineers, manufactures and markets all-terrain vehicles (ATVs) and snowmobiles under the Arctic Cat® brand name, as well as related parts, garments and accessories. Its common stock is traded on the Nasdaq National Market under the ticker symbol “ACAT.” More information about Arctic Cat and its products is available on the Internet at www.arcticcat.com

www.arctic-cat.com