
Doug Henline:
History of DWT Aluminum Wheels & Company Tour
2009 Sneak Peek: DWT Ultimate
G2, Ultimate Rok-out & Diablo Wheels
DWT
ATV / SxS Wheel Links |
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DWT
Headquarters is located in Vista California |
Vista, CA (2/12/2009) - While there
are several companies that offer aftermarket ATV
wheels, there are few, if any, that have such an
extensive history and dedication to their craft
as that of Douglas Wheel Technologies (DWT).
Doug Henline founded Douglas Wheel back in 1991,
but his racing roots extend far deeper, with a
fascination in racing that began with electric
slot car racing back when he was still in grade
school. “I had gotten a go-cart shortly
before getting my license. I remember begging
my parents to take me to the track so I could
race,” recalled Henline, who won his first
championship in 1969. Back then, racing was just
for fun, until Doug got his driver’s license.
“Then I started racing hot and heavy,”
he said. Due to a lack of quality parts that were
available at the time, Henline began making his
own exhaust pipes and complete chassis’
in his parent’s garage for his own personal
use. Henline’s efforts proved successful.
“We won three national championships running
the products that I made,” said Doug, who
was also the Chief engine builder for Ruskin Manufacturing
who had him on retainer through high school.
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DWT's
Founder & President, Doug Henline, has
spent nearly his entire life dedicated to
racing & it shows in his racing wheel
develop |
After graduating high school, Doug was offered
a full scholarship to become an industrial arts
teacher but opted to work with the City of Los
Angeles in an apprenticeship to develop his industrial
skills, since the idea of teaching just didn’t
seem to sit well with Henline. “I wanted
to make things, not teach people to make things,”
he said adamantly. It was that drive to create
that prompted Henline to start his first company
called Pro Line, which he formed shortly after
his apprenticeship.
The Pro Line company started out producing racing
chassis’ and wheels for go carts but soon
grew into developing full racing carts and went
on to win 40 national championships. “Pro
Line is where I got a good understanding of working
on different set ups and packages of tires and
wheels.
Along the way, Henline hooked up with friend
and fellow go-cart enthusiast, Mitchell and began
to develop go-cart wheels with him. Unfortunately,
Mitchell was paralyzed in a desert accident soon
after and was forced to sell his company. Henline
saw an opportunity amid the tragedy. “I
ended up buying all of the equipment from Mitchell,
but I didn’t buy his company name,”
said Doug. It was with the purchase of that equipment
that Henline started Douglas Wheel in 1991.
“Wheels were pretty rough back then, so
we went in and carved out all of the products
that we didn’t like. We scrapped a lot,
modified a lot, and redesigned a lot of it,”
said Henline recalling the difficult task of starting
the company. It was within that transition period
that 4 wheelers were really starting to catch
on. Seeing the potential of the sport, Henline
and Douglas Wheel got to work and came to market
with innovative rims that featured a front and
rear beadlock design. “We won the “Innovative
Product of The Year” award for our beadlock
rims,” said Henline proudly.
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DWT's ATV & SxS aluminum wheels
are just one of many segments for DWT as
they also produce wheels for karts , stock
cars, sprint cars, off-road buggies, golf
carts |
A lot has changed over the years since Douglas
Wheel put out their first sets of beadlock rims.
The company now boasts a new name, which Henline
feels is a more accurate description. “Douglas
Wheel Technology or DWT,” said Doug. “It
seems more fitting since we have increased our
technology and adapted to the technology that
the OEM’s are using in their ATV applications.”
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