Polaris XP1K2 Video
Released
RJ Anderson Shreds
Washington with Polaris RZR XP 1000
Oceanside, CA (11/4/2014)
- The most anticipated off-road viral
video of 2014, “XP1K2” went live today. UTVUnderground.com
and motorsports production powerhouse Mad Media
hit the launch button this morning after debuting
the new video to a crowd of thousands at Polaris
Camp RZR West, in Glamis, California over the
weekend.
UTV Underground
/ Mad Media's XP1K2 Video
|
|
RJ
Anderson Takes the Polaris RZR XP 1000 to
the Extreme in XP1K2 |
“XP1K2” is a seven-minute onslaught of intense
off-road road action, set in a massive 600-acre
forest near Mt. Baker, Washington. The video stars
Off-Road Racing Champion RJ Anderson, driving
a custom Holz Racing built Polaris RZR XP 1000
Side-by-Side (SxS), complete with a Polaris ProStar®
1000 Muzzys Performance engine and custom Walker
Evans racing shocks. The “XP1K2” crew, including
Tony Vanillo and his team of dirt and ramp engineers
at the Off-Road Management Group, transformed
the remote wooded location into a stunning array
of creative obstacles, which included more than
20 natural terrain and man-made works of (terrifying)
art. Spoiler alert – RJ Anderson reclaims the
world record for a distance jump in a SxS – and
does so by clearing a death-defying 100-foot gap!
More than a year of planning went in to the development
and execution of the “XP1K2” campaign. It took
the build team of 10, more than a month to carve
out the heart-stopping playground as multiple
obstacles featured hand built “ladder trail” which
required two to three days each to weld, cover
in wood and secure safely. The Mad Media crew
of 40 then spent 14 days on location battling
wind, rain, mud and fog to capture each of their
incredible imagined obstacles.
“We wanted every stunt in “XP1K2” to be sketchier
and more gnarly than our first video. Bigger jumps,
bigger gaps, crazier driving…it was all about
showing the viewer that RJ is constantly on the
edge of disaster,” said “XP1K2” Co-Director and
Mad Media CEO Matt Martelli.
The setting for “XP1K2” was no accident. The
die-hard SxS enthusiasts that frequent the forums
on UTVUnderground.com have been begging for something
relatable (like a full blown trail video), since
XP1K went live last year.
“When we discussed the vehicles Polaris was launching
in 2015, it was obvious they were putting some
love and attention back into their trail riding
customers, and we thought it would be fitting
to give a nod to that,” said Joey DiGiovanni,
CEO of UTVUnderground.com. “Of course this video
showcases some extremely dangerous stunts and
we don’t want anyone at home to try to replicate
them! But we’re very proud of the fact that we
captured that feeling of ripping up and down trails
at full speed – RJ and the boys at Mad Media have
once again reset the bar!”
“XP1K2”
Next up on the “XP1K2” calendar is a Director’s
Cut, which will include loads of extra footage
not used in the main clip – cut to an over-the-top
soundtrack.
“There was so much great footage from this shoot
it was gut-wrenching to leave out all the incredible
angles we captured stunt to stunt,” said “XP1K2”
Co-Director/Editor and Mad Media COO Joshua Martelli.
“We wanted to keep this edit fast, loud and fluid,
and not fall prey to the over-produced slo-mo
reprise style that so many videos feature these
days. The best compliment we’ve heard so far was
from our executive producers nine year old who
said it felt like a video game! Perfect.”
An all GoPro clip and “Making Of” film are in
the “XP1K2” postproduction pipeline as well.
For more information on “XP1K2”, including a
complete photo gallery and vehicle specs, visit
XP1K2.com
|