I and many other quad owners swear by Rotella Synthetic 15-40, available at Walmart for about $15 a gallon.
You are correct, the manufacturers have no secret ingredients related to their brand of oils. They just buy oil to their specs relabled with their brand name from a major oil supplier. There is very little difference between these oils and the standard brands, as long as they are wet clutch compatable.
01 Scrambler 400
02 400EX, Big Gun, Jetted, +2 A's, LSR Anti-vibe
02 400EX, +6 A-widener, LSR Anti-Vibe
02 Rappy 660, +4.5 A-widener, LSR Anti-vibe, YFZ 450 shocks, CTR, Jetted