JOEX
06-24-2003, 05:09 AM
OHV Demographic and Economic Statistics
Note: This data was presented in March 2003 at the National OHV Managers Meeting in Charlotte, North Carolina. This document was written from notes taken by Dick Dufourd , Central Oregon OHV Coordinator.
Sales and Demographic Data:
1. Of the OHVers in 1997, the East was 63% ATVs, the South was 72%, and the West was 53%
2. In 1997, there were 3.9 million ATVs (66%) and 2.0 million OHMs (off-highway motorcycles)(34%)
3. In 2002, there were 800,000 ATV sales (73%) and 300,000 OHM sales (27%). That’s almost 2200 ATVs sold per day nationally. OHM sales are flat.
4. From 1997- 2002, OHV sales have increased 171% in the West (355% in California)
5. The average ATV rider age is 40, OHM is 30
6. About 70% of use is on weekends
7. ATV riders are 90% male, OHM riders are 95% male
8. In households that participate in OHV recreation, there are 2.9 riders
9. About 43% of OHV riders have professional/managerial occupations
10. In a Tennessee survey:
a. the average ATV group size is 3.8 and OHM group size is 6.9
b. when camping, the average length of stay is 3 days
c. the average day use is 6 hours
d. there are 153,000 ATVs and only 46,000 OHMs
e. the motivation to OHV recreate is: #1 enjoy natural scenery
#2 escape everyday stresses
#3 social, family and friends
#4 exploration
#5 challenge
f. riders want campsites, long trails, touring opportunities, play areas, quality signing and mapping
11. According to USDA Forest Service, the number of OHV recreationists in US:
5 million in 1972
20 million in 1983
28 million in 1995
36 million in 2000
72% ride on public lands
12. In a recent survey of children, 50% would prefer a virtual tour of the outdoors rather than be in the outdoors. About 20% of the kids in Los Angeles have never been to the ocean.
13. Our population will grow another 50 million in 20 years (275 million to 325 million)
14. In Maripopa County, Arizona which is the 3rd poorest county in the state, 90,000 ATVs were sold last year.
15. On the Paiute Trail in Utah, there were 1,000 riders in 1990 (it was relatively new) and 60,000 in 2001. About 75% of the use is non-local.
Economic Data:
1. The average OHV recreationist spends $500/trip
2. In 1998, the total OHV economic value was $18 billion. This includes $2.7 billion in sales, $2.4 billion in parts, and $10 billion for trips.
3. In the Tennessee survey, the OHV economic impact was $5.7 billion (their timber industry is $5.0 billion)
4. The average annual income for an ATV rider is $60,000, and the average OHM income is $40,000
5. In an effort to revitalize depressed communities in southern Utah, the Paiute ATV trail was established. This has a 238-mile core trail system with another 550 miles of side trails that connect to 16 communities.
a. in the mid-80s, Marysvale had 7 businesses, but with the trail, there are 21 businesses today
b. in 1996, a new RV park was built in Marysvale with 20 units, it expanded to 40 units in 1999 and 80 units in 2001. It is booked well over a year in advance.
c. during Jamboree week, riders spend $500,000
d. the average rider spends $110/riding day
e. this previously depressed area now receives $5 million/year from OHV recreationists.
6. The Hatfield-McCoy trail system in West Virginia is only two years old and has 400 miles in 4 counties. This trail system will eventually be 2,000 miles in the heart of the economically depressed Appalachia.
a. there were 6,000 trail permits sold in 2001, 14,000 in 2002, and 20,000 (est) for 2003
b. in the two years, 6 outfitter-guide businesses have formed, 9 campgrounds have been built, and 2 new hotels have been built
c. two years ago, none of the existing businesses were turning a profit, today, all of the businesses have some level of profit margin
Copyright © 1998, 2001 Oregon Off-Highway Vehicle Association.
All Rights Reserved.
Note: This data was presented in March 2003 at the National OHV Managers Meeting in Charlotte, North Carolina. This document was written from notes taken by Dick Dufourd , Central Oregon OHV Coordinator.
Sales and Demographic Data:
1. Of the OHVers in 1997, the East was 63% ATVs, the South was 72%, and the West was 53%
2. In 1997, there were 3.9 million ATVs (66%) and 2.0 million OHMs (off-highway motorcycles)(34%)
3. In 2002, there were 800,000 ATV sales (73%) and 300,000 OHM sales (27%). That’s almost 2200 ATVs sold per day nationally. OHM sales are flat.
4. From 1997- 2002, OHV sales have increased 171% in the West (355% in California)
5. The average ATV rider age is 40, OHM is 30
6. About 70% of use is on weekends
7. ATV riders are 90% male, OHM riders are 95% male
8. In households that participate in OHV recreation, there are 2.9 riders
9. About 43% of OHV riders have professional/managerial occupations
10. In a Tennessee survey:
a. the average ATV group size is 3.8 and OHM group size is 6.9
b. when camping, the average length of stay is 3 days
c. the average day use is 6 hours
d. there are 153,000 ATVs and only 46,000 OHMs
e. the motivation to OHV recreate is: #1 enjoy natural scenery
#2 escape everyday stresses
#3 social, family and friends
#4 exploration
#5 challenge
f. riders want campsites, long trails, touring opportunities, play areas, quality signing and mapping
11. According to USDA Forest Service, the number of OHV recreationists in US:
5 million in 1972
20 million in 1983
28 million in 1995
36 million in 2000
72% ride on public lands
12. In a recent survey of children, 50% would prefer a virtual tour of the outdoors rather than be in the outdoors. About 20% of the kids in Los Angeles have never been to the ocean.
13. Our population will grow another 50 million in 20 years (275 million to 325 million)
14. In Maripopa County, Arizona which is the 3rd poorest county in the state, 90,000 ATVs were sold last year.
15. On the Paiute Trail in Utah, there were 1,000 riders in 1990 (it was relatively new) and 60,000 in 2001. About 75% of the use is non-local.
Economic Data:
1. The average OHV recreationist spends $500/trip
2. In 1998, the total OHV economic value was $18 billion. This includes $2.7 billion in sales, $2.4 billion in parts, and $10 billion for trips.
3. In the Tennessee survey, the OHV economic impact was $5.7 billion (their timber industry is $5.0 billion)
4. The average annual income for an ATV rider is $60,000, and the average OHM income is $40,000
5. In an effort to revitalize depressed communities in southern Utah, the Paiute ATV trail was established. This has a 238-mile core trail system with another 550 miles of side trails that connect to 16 communities.
a. in the mid-80s, Marysvale had 7 businesses, but with the trail, there are 21 businesses today
b. in 1996, a new RV park was built in Marysvale with 20 units, it expanded to 40 units in 1999 and 80 units in 2001. It is booked well over a year in advance.
c. during Jamboree week, riders spend $500,000
d. the average rider spends $110/riding day
e. this previously depressed area now receives $5 million/year from OHV recreationists.
6. The Hatfield-McCoy trail system in West Virginia is only two years old and has 400 miles in 4 counties. This trail system will eventually be 2,000 miles in the heart of the economically depressed Appalachia.
a. there were 6,000 trail permits sold in 2001, 14,000 in 2002, and 20,000 (est) for 2003
b. in the two years, 6 outfitter-guide businesses have formed, 9 campgrounds have been built, and 2 new hotels have been built
c. two years ago, none of the existing businesses were turning a profit, today, all of the businesses have some level of profit margin
Copyright © 1998, 2001 Oregon Off-Highway Vehicle Association.
All Rights Reserved.