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Colby@C&DRacing
09-29-2005, 10:30 AM
<http://www.imediaconnection.com/content/cs/honda/051303/honda_ad.swf>
http://www.imediaconnection.com/content/cs/honda/051303/honda_ad.swf


" New Honda commercial in the UK. There are no computer graphics or
digital tricks in the film.
Everything you see really happened in real time exactly as you see it.


Details:

The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole

thing up again. The crew spent weeks shooting night and day. The film
cost six million dollars and took three months to complete, including a

full engineering of the sequence. In addition, it's two minutes long so
every time Honda airs the film on British television, they're shelling
out

enough dough to keep any one of us in clover for a lifetime. Honda
executives figure the ad will soon pay for itself simply in "free"
viewings (Honda
isn't paying a dime to have you watch this commercial!). When the ad was
pitched to senior executives, they signed off on it immediately without

any hesitation - including the costs. There are six and only six
hand-made Accords in the world. To the horror of Honda engineers, the
filmmakers
disassembled two of them to make the film. Everything you see in the
film (aside from the walls, floor, ramp, and complete Honda Accord) are

parts from those two cars. When the ad was shown to Honda executives,
they liked it and commented on how amazing computer graphics have

gotten. They fell off their chairs when they found out it was for real."

YZEATER
09-29-2005, 10:34 AM
repost. this has been on the net for a loooooonggg time

Colby@C&DRacing
09-29-2005, 10:42 AM
I guess I am behind times now. :ermm:

bansheeguy77
09-29-2005, 10:59 AM
very cool video...i would have gone crazy within 30 minutes of setting it up....that definately required some skill.

trick450r
09-29-2005, 12:29 PM
first off...that is extremely old and second...it is not all hand done...those tires would never go up that ramp like that....

nosliw
09-29-2005, 01:02 PM
Originally posted by trick450r
those tires would never go up that ramp like that....


i know... wtf is up with that?

Meanie5470
09-29-2005, 09:00 PM
the wheels are suposedly weighted perfectly so they can roll uphill... I guess the weights start at like 11:00 or 12:00 and the wheels are hit the weights are heavy enough to roll the wheel forward.

JUSTINcredible
09-30-2005, 08:02 AM
who cares how old it is, dont watch it then... its new to me:)

watts16
09-30-2005, 02:27 PM
seen it before but that is awesome

Punk'd
09-30-2005, 10:11 PM
Thats a cool commercial, but is this real or fake?