Colby@C&DRacing
09-29-2005, 10:30 AM
<http://www.imediaconnection.com/content/cs/honda/051303/honda_ad.swf>
http://www.imediaconnection.com/content/cs/honda/051303/honda_ad.swf
" New Honda commercial in the UK. There are no computer graphics or
digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
Details:
The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole
thing up again. The crew spent weeks shooting night and day. The film
cost six million dollars and took three months to complete, including a
full engineering of the sequence. In addition, it's two minutes long so
every time Honda airs the film on British television, they're shelling
out
enough dough to keep any one of us in clover for a lifetime. Honda
executives figure the ad will soon pay for itself simply in "free"
viewings (Honda
isn't paying a dime to have you watch this commercial!). When the ad was
pitched to senior executives, they signed off on it immediately without
any hesitation - including the costs. There are six and only six
hand-made Accords in the world. To the horror of Honda engineers, the
filmmakers
disassembled two of them to make the film. Everything you see in the
film (aside from the walls, floor, ramp, and complete Honda Accord) are
parts from those two cars. When the ad was shown to Honda executives,
they liked it and commented on how amazing computer graphics have
gotten. They fell off their chairs when they found out it was for real."
http://www.imediaconnection.com/content/cs/honda/051303/honda_ad.swf
" New Honda commercial in the UK. There are no computer graphics or
digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
Details:
The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole
thing up again. The crew spent weeks shooting night and day. The film
cost six million dollars and took three months to complete, including a
full engineering of the sequence. In addition, it's two minutes long so
every time Honda airs the film on British television, they're shelling
out
enough dough to keep any one of us in clover for a lifetime. Honda
executives figure the ad will soon pay for itself simply in "free"
viewings (Honda
isn't paying a dime to have you watch this commercial!). When the ad was
pitched to senior executives, they signed off on it immediately without
any hesitation - including the costs. There are six and only six
hand-made Accords in the world. To the horror of Honda engineers, the
filmmakers
disassembled two of them to make the film. Everything you see in the
film (aside from the walls, floor, ramp, and complete Honda Accord) are
parts from those two cars. When the ad was shown to Honda executives,
they liked it and commented on how amazing computer graphics have
gotten. They fell off their chairs when they found out it was for real."