Glen Helen, CA (11/1/2010)
US Highland is a new manufacturer with
big plans for the future of ATV racing. The American
made manufacturer is in the pre production stages
of testing and developing a full line of race
ready motorcycles and ATV’s. At a recent
press ride day at Glen Helen raceway we managed
to snap a few photos of their prototype ATV and
get the inside scoop on what they’re all
about and their plans for the future. One thing
is for sure; they’re serious about racing.
US Highland has some big plans for
the coming years in both the 2-wheel &
4-wheel sectors by creating a "race
ready" machine for both worlds of
supplies the "race ready" quad
with a factory kill-switch, ignition key,
& custom fitted ProTaper handlebars!
The U.S. manufacturer recently completed construction of a 33,000 square foot
building complex in Tulsa, Oklahoma. The fourteen
acre facility houses their headquarters, R &
D and production facilities as well as a test
track. US Highland is jumping headlong into the
high performance market but with a unique twist.
They’re business model is unlike any other
manufacturer that has sought to tap into the “race
They emphasize the fact that each motorcycle
or ATV is custom built to suit each customer.
Dealers will have demo bikes on hand but each
unit is custom built at the company’s
head quarters and tuned to the customer’s
exact specifications. Tailor made if you will.
No two units will be exactly the same as the
customer has countless options for setting up
suspension, engine configuration and a few other
on the Highlan comes hand-built to your
exacting specifications - upon ordering
one, they gather all the details &
then "tailor" the ATV to you!
The company offers a full line of on and offroad motorcycles ranging in displacement
from 350 to 950cc. The goal with the 950 Desert
Crosser model is to provide an out of the box
motorcycle that can tame the Baja 1000 without
making any other modifications. A seemingly lofty
goal, but with a powerful 950cc power plant they
might just have the recipe for victory.
We were please to discover the company also
has plans to enter the ATV market by providing
three race ready ATV’s. The demo bike
on hand was a hybrid of sorts but that’s
exactly what the company plans to offer. Because
their emphasis is on race ready, each ATV arrives
from the factory with many of the same aftermarket
components used by today’s top racers.