Chino, CA (4/16/2009) - ROCKSTAR Energy
Drinks has teamed up with Pepsi in a business
arrangement that will see the soft drink giant
distribute ROCKSTAR Energy Drinks. To help usher
in the new business arrangement, ROCKSTAR and
Pepsi threw a well-attended "Pep Rally"
for about 1,000 people to help launch the partnership.
The event was held at the L.A. County Fairgrounds
in Pomona California, home of drag racing's Winter
Nationals.
The event showcased ROCKSTAR's family of athletes
and sporting activities with numerous off-road
truck racing teams, freestyle athletes, surfers,
skateboarders, and BMX athletes, and of course
Team ROCKSTAR/Makita/Suzuki racing vehicles.
Team ROCKSTAR/Makita/Suzuki showcased Road
Racing Team bikes of Mladin and crew, Dustin
Wimmer's ATV Pro Championship quad, and Chad
Reed's Supercross #1 RMZ-450 on display. Pepsi
and ROCKSTAR employees enjoyed tours of team
transporters and learned about the various Suzuki
racing machines while enjoying the music, food
and ROCKSTAR.
"This is a really fun event and a great
way to launch our new distribution with Pepsi,"
ROCKSTAR's Marketing Director Mike Kelso said.
"Pepsi provides industry leading customer
service and is very aggressive. I think this
new relationship is a perfect marriage that
will benefit both of these fine companies. It's
also a good way to introduce the Pepsi people
to our racing family, and all the various athletes
who compete under the ROCKSTAR banner. We couldn't
be more thrilled."
"Suzuki is proud to be a part of the ROCKSTAR
family," American Suzuki's National Sales
Manager Rod Lopusnak commented. "ROCKSTAR
has been an important partner with Suzuki's
racing efforts for the past three years. We
are happy to see their new alliance with Pepsi
and are pleased to be able to bring attention
to the ROCKSTAR brand through our racing efforts.
To date, ROCKSTAR/Makita/Suzuki racing teams
are at the front of the AMA Superbike, Supercross,
Pro ATV, and GNCC Pro ATV championship series.
We are happy to help provide this positive exposure
to ROCKSTAR and all our program partners."
