Cypress, CA (8/6/2012) 
                                - The sixth season of "Yamaha's Whitetail 
                                Dairies" will air on NBC Sports Outdoors, 
                                part of the NBC Sports Group, starting Wednesday, 
                                August 15, at 1:00 p.m. EDT. The show will feature 
                                all-new compelling stories capturing the thrill 
                                of chasing North America's most sought after game 
                                animal -- the whitetail deer. 
Yamaha 
                                Outdoors is the title sponsor of the show, 
                                which is produced by CarecoTV. 
                                
Through guest appearances, expert commentary, 
                                  product features and valuable insight from the 
                                  field all wrapped around hunting adventures, 
                                  Whitetail Diaries brings viewers some of the 
                                  best hunting stories from across the nation. 
                                  The popular 22-week hunting series will air 
                                  on NBC Sports Outdoors each Wednesday at 1:00 
                                  p.m. ET and each Saturday at 8:00 a.m. ET, and 
                                  will also be available online at www.carecotv.com 
                                  at www.whitetaildiaries.com.
                                Fans can also catch the action and watch for 
                                  product and hunt giveaways on the "Whitetail 
                                  Diaries" YouTube 
                                  and Facebook 
                                  pages and Yamaha Outdoors Facebook page (http:// 
                                  www.facebook.com/YamahaOutdoors).
                                "Yamaha's Whitetail Diaries continues 
                                  to show you how and where to hunt deer while 
                                  using proven gear and tactics," said Wade 
                                  Middleton, president of CarecoTV. "We put 
                                  hunters and hunting gear through their paces 
                                  in real world situations. Yamaha's Grizzly ATVs 
                                  and Rhino SxS vehicles have proven their mettle 
                                  time and again in the field whether we're planting 
                                  food plots, stalking big deer or hauling them 
                                  out. Thanks to Yamaha for sponsoring the Whitetail 
                                  Diaries."
                                "Whitetail Diaries gets more exciting 
                                  with each new season as we continue to integrate 
                                  new tactics, new locations and the latest Yamaha 
                                  vehicles," said Steve Nessl, marketing 
                                  manager for Yamaha's ATV and Side-by-Side (SxS) 
                                  vehicle group. "Yamaha is proud to sponsor 
                                  the Whitetail Diaries, and we look forward to 
                                  seeing the new season on NBC Sports Outdoors."
                                Follow Yamaha Outdoors on Facebook at www.facebook.com/yamahaoutoors.
                                About CarecoTV 
                                  CarecoTV has a rich history of developing highly 
                                  effective, industry specific marketing programs 
                                  for a diverse collection of clients ranging 
                                  from small start-up companies to Fortune 500 
                                  companies. By providing dynamic outdoor programming 
                                  to networks including NBC Sports Outdoors, FOX 
                                  Sports Net, and other national and regional 
                                  networks, CarecoTV positions clients to outperform 
                                  the competition. CarecoTV owns and produces 
                                  an impressive collection of instructional outdoor 
                                  television programs including Americana Outdoors, 
                                  Yamaha's Whitetail Diaries, Cabela's Fisherman's 
                                  Handbook, BoatU.S. Collegiate Bass Fishing Championship 
                                  Series, Hunter's Handbook, Cabela's IFA Redfish 
                                  Tour, Fishing & Hunting Texas, Chronicles 
                                  of the Hunt, and Deer Gear. Additional services 
                                  provided include high-definition video production, 
                                  multiplatform advertising, airtime acquisition, 
                                  event promotion and editing. With such a comprehensive 
                                  offering of programming, networks and services, 
                                  CarecoTV is uniquely equipped to assist its 
                                  clients with accomplishing their marketing goals.
About Yamaha Motor 
                                  Corp., U.S.A.
                                  Yamaha Motor Corporation, U.S.A., (YMUS), a 
                                  leader in the motorsports market, makes the 
                                  toughest, most capable and versatile ATV and 
                                  Side-by-Side vehicles. The company’s ever-expanding 
                                  product offerings also include motorcycles, 
                                  outboard motors, personal watercraft, snowmobiles, 
                                  boats, outdoor power equipment, race kart engines, 
                                  accessories, apparel and much more. YMUS products 
                                  are sold through a nationwide network of dealers 
                                  in the United States.
                                Headquartered in Cypress, 
                                  Calif., since its incorporation in 1976, Yamaha 
                                  also has facilities in Wisconsin and Georgia, 
                                  as well as factory operations in Tennessee and 
                                  Georgia. For more information on Yamaha, visit 
                                  www.yamaha-motor.com.