Cypress, CA (10/20/2012) - 
                                  Yamaha Motor Corp., U.S.A., is celebrating a 
                                  historic weekend in Crawfordsville, Ind., at 
                                  the Ironman Grand National Cross Country (GNCC) 
                                  ATV racing event. Traci Cecco-Pickens, long-time 
                                  Yamaha rider and GNCC icon, has made history 
                                  securing her ninth overall women’s ATV 
                                  series title and announcing her retirement atop 
                                  the Ironman podium.
                                
                                   
                                    |  | 
                                   
                                    | Yamaha's Traci Cecco-Pickens was 
                                        awarded her 9th Women's Championship at 
                                        the Iroman GNCC | 
                                
                                “This ninth championship is very special 
                                  to me and by far will be the most memorable 
                                  -- it is going to be my last championship,” 
                                  Traci said. “I am retiring from chasing 
                                  championships. With nine titles, my health, 
                                  friends and memories for a lifetime, I finally 
                                  feel this is the right time for me.”
                                
                                   
                                    |  |  | 
                                   
                                    | Yamaha's 
                                        Traci Cecco-Pickens has been the Women 
                                        to beat since 1999, but after over a decade 
                                        of racing, she has decided it is time 
                                        to retire | 
                                
                                Traci may be retiring from the track, but that 
                                  doesn’t mean she’s leaving racing 
                                  entirely. “I will continue to be at all 
                                  of the GNCC events supporting my husband and 
                                  his racing career,” she said. “Racing 
                                  is a tremendous part of my life, and I will 
                                  truly miss competing, but it’s time for 
                                  me to be part of the sport I love in a different 
                                  way -- whether that be representing longtime 
                                  sponsors at the track, working the gas can in 
                                  the pits, or mentoring new lady racers.” 
                                  To all of the up-and-coming women racers out 
                                  there, she says: “Never quit setting achievable 
                                  goals, and always act like a lady.”
                                Cecco clinched her historic championship at 
                                  the last GNCC round October 6 in St. Clairsville, 
                                  Ohio, allowing her to enjoy the Ironman knowing 
                                  her championship is already in the books. Known 
                                  as the best woman racer in the history of the 
                                  sport, Cecco captured six wins and was on the 
                                  podium at every series stop this year leading 
                                  up to Crawfordsville.
                                “Yamaha congratulates Traci on another 
                                  championship season and reaching the historic 
                                  milestone of winning nine championships throughout 
                                  her career,” said Donnie Luce, Yamaha’s 
                                  ATV racing coordinator. “Traci has been 
                                  an inspiration, a role model, and a champion 
                                  of the sport throughout her career. She’s 
                                  broken barriers for women in racing, and she’s 
                                  proven that she is one of the best riders ever 
                                  in any class or category. She’s a true 
                                  champion and ambassador for our sport, and Yamaha 
                                  is extremely proud to have been so closely involved 
                                  in her successful career.”
                                Traci turned pro in 1999 and won her first 
                                  Women’s title in 2000. Since then, she 
                                  has finished in the top three every year capturing 
                                  an unprecedented nine overall titles, four second 
                                  places and one third. Her career has given her 
                                  international recognition as a top ATV racer, 
                                  and Moves magazine named her one of its “Power 
                                  Woman” in 2010 -- an award that honors 
                                  “25 influential and successful women in 
                                  various fields.” Among her many career 
                                  highlights, she remembers “Signing my 
                                  first Yamaha Racing contract in 2006, being 
                                  the first woman to win a morning ATV overall 
                                  race, working with young riders at GNCC University, 
                                  and traveling the country to promote women in 
                                  racing,” as some of her favorites.
                                “Thank you to my loving husband for building 
                                  championship bikes and for being so supportive 
                                  in my decision to retire,” she said. “To 
                                  my Yamaha family, thank you for making my dreams 
                                  come true. Thanks to my longtime sponsors for 
                                  always believing in me: GYTR, Maxxis, Hiper, 
                                  Powermadd, HMF, Scott, GT Thunder, Yamalube, 
                                  Works Connection, Ballance Racing, Fly Racing, 
                                  Precision, Wiseco, DP Brakes and Tireballs. 
                                  And also to my newer sponsors: Rekluse, Quadtech, 
                                  G4 and Big Nutz Racing. Thanks to the greatest 
                                  pit crew ever: Johnny Gallagher, Jim Wise, Stoney 
                                  Livengood and Todd Moskala. A huge thank you 
                                  to my mom and family for putting up with my 
                                  crazy passion of racing, and a shout out to 
                                  ATVRiders.com, Quadzone, and X-Country photos 
                                  for making us all famous. And thanks especially 
                                  to my fans and my GNCC family for all the hugs 
                                  and love through the years! I couldn't have 
                                  achieved any of this without each and every 
                                  one of you!”
                                Yamaha rolled a big rig into Crawfordsville 
                                  for the weekend displaying new ATV models, including 
                                  the 2013 Raptor 700R that is now assembled in 
                                  the U.S.A. Yamaha will continue to have special 
                                  giveaway items for fans throughout the weekend 
                                  and display a large racer appreciation banner 
                                  to solute competitors who rode blue throughout 
                                  the season. Cecco’s announcement was capped 
                                  by a special autograph signing session at the 
                                  Yamaha truck including all of Yamaha’s 
                                  top riders.
                                In the men’s XC-1 Pro series, Yamaha/Ballance 
                                  Racing riders Walker Fowler and Taylor Kiser 
                                  came into the Ironman ranked second and third 
                                  respectively. Their consistency this year, including 
                                  12 combined podium finishes, has kept them in 
                                  the top three this season.
                                “Yamaha congratulates our entire GNCC 
                                  ATV racing team for their efforts this year,” 
                                  said Luce. “Walker and Taylor have had 
                                  very strong seasons and stayed near the top 
                                  of the podium all year. We’re excited 
                                  to see them finish the season strong and know 
                                  they will be going for wins in these last couple 
                                  of events.”
                                About Yamaha Motor 
                                  Corp., U.S.A. 
                                  Yamaha Motor Corporation, U.S.A., (YMUS), a 
                                  leader in the motorsports market, makes the 
                                  toughest, most capable and versatile ATV and 
                                  Side-by-Side vehicles. The company’s ever-expanding 
                                  product offerings also include motorcycles, 
                                  outboard motors, personal watercraft, snowmobiles, 
                                  boats, outdoor power equipment, race kart engines, 
                                  accessories, apparel and much more. YMUS products 
                                  are sold through a nationwide network of dealers 
                                  in the United States.
                                Headquartered in Cypress, 
                                  Calif., since its incorporation in 1976, Yamaha 
                                  also has facilities in Wisconsin and Georgia, 
                                  as well as factory operations in Tennessee and 
                                  Georgia. For more information on Yamaha, visit 
                                  www.yamaha-motor.com.