Cypress, CA (11/15/2011)
- Yamaha Motor Corp., U.S.A., the
leading maker of ATV and Side-by-Side (SxS) vehicles
for outdoorsmen, has
partnered with the Rocky Mountain Elk Foundation
(RMEF) to help support its
mission of ensuring the future of elk, other wildlife
and their habitat.
Through the partnership, Yamaha becomes the
exclusive sponsor for the
RMEF's "Ride Right" program that delivers
safe, responsible outdoors
recommendations through BUGLE magazine, the
foundation's official
publication.
"Yamaha is proud to partner with the Rocky
Mountain Elk Foundation and
their efforts to communicate safe, responsible
messages to sportsmen," said
Steve Nessl, marketing manager for Yamaha's
ATV/SxS group. "Yamaha is the
leading ATV manufacturer involved in the outdoors
industry, and the Ride
Right campaign perfectly aligns with our goals
of fostering responsible
public messages and ensuring lasting access
to our public lands."
Yamaha will also join the RMEF Great Elk Tour
and give away a Grizzly 700
FI EPS ATV in Realtree AP HD camo (MSPR: $9,499)
to support RMEF membership
and fundraising campaigns.
"Anyone can enter to win the ATV at any
of our 2012 Great Elk Tour stops at
sports and outdoor shows around the country,"
said Steve Decker, vice
president of marketing for RMEF. "Information
about the tour is at
www.greatelktour.org<>.
We thank Yamaha for giving RMEF supporters an
opportunity to win a great prize, and for
supporting conservation."
Yamaha, through its relationships with organizations
such as RMEF, Ducks
Unlimited, Safari Club International, Buckmasters,
NWTF and NHF Day, among
others, is a continued supporter of conservation
efforts for outdoor
recreational enthusiasts. Not only does Yamaha
support critical outdoors
conservation programs, but it also runs its
own program - the Yamaha OHV
Access Initiative - which has GRANTed nearly
$2 million toward supporting
safe, responsible riding and open, sustainable
riding areas since 2008.
The Great Elk Tour is the Elk Foundation's
premier traveling conservation
exhibit showcasing mounts of some of the largest
bull elk in the world.
The display offers a better understanding of
the habitat needs of these
animals and how supporting the Elk Foundation
helps conserve elk country.
About the Rocky
Mountain Elk Foundation
RMEF is leading a conservation initiative that
has protected or enhanced habitat on over 6
million acres-an area larger than Yellowstone,
Grand Canyon, Glacier, Yosemite, Rocky Mountain
and Great Smoky Mountains national parks combined.
RMEF also is a strong voice for hunters in access,
wildlife management and conservation policy
issues. RMEF members, partners and volunteers,
working together as Team Elk, are making a difference
all across elk country. Join us at www.rmef.org<>
or 800-CALL ELK.
About Yamaha Motor
Corp., U.S.A.
Yamaha Motor Corporation, U.S.A., (YMUS), is
a leader in the motorsports market. The company’s
ever-expanding product offerings includes ATVs
and Side-by-Side vehicle, motorcycles, outboard
motors, personal watercraft, snowmobiles, boats,
outdoor power equipment, race kart engines,
accessories, apparel and much more. YMUS products
are sold through a nationwide network of dealers
in the United States.
Headquartered in Cypress,
Calif., since its incorporation in 1976, Yamaha
also has facilities in Wisconsin and Georgia,
as well as factory operations in Tennessee and
Georgia. For more information on Yamaha, visit
www.yamaha-motor.com.
