Yamaha Reminds Outdoor Enthusiasts to Register to Win Grizzly 450 EPS
In Honor of National Hunting & Fishing Day Yamaha is Giving Away a Free ATV

Cypress, CA (10/29/2010) -Yamaha Motor Corp., U.S.A., the leading maker of ATV and Side-by-Side (SxS) vehicles for outdoor enthusiasts, has donated a new 2011 Grizzly 450 with Electric Power Steering (EPS) in honor of National Hunting and Fishing (NHF) Day's celebration of outdoor recreation and conservation. Yamaha wants to remind outdoor enthusiasts that they can still register to win.

This year's NHF Day celebration was held on Saturday, September 25, 2010,
and proved to be a great success - with 120 registered events held in more than 40 states. The Yamaha ATV sweepstakes, which remains open through November 30, 2010, was promoted online and at NHF Day events nationwide.
Anyone can enter to win by registering online at http://www.yamahaoutdoors.com/nhfday.

"As a sponsor of NHF Day for the third year in a row, as well as a partner
with numerous other conservation organizations, Yamaha supports preservation efforts across numerous recreational activities," said Steve Nessl marketing manager for Yamaha's ATV/SxS group. "NHF Day celebrates sportsmanship values, ethical outdoor activities and conservation -- all of which are principles Yamaha has always promoted and will continue to support. NHF Day is reflective of Yamaha's core recreational values and we are proud to sponsor this important and commemorative day."

"Year after year, NHF Day's successful events showcase the celebration's
effectiveness in promoting the importance of a healthy environment in outdoor sports throughout the nation," said Denise Wagner of Wonders of Wildlife museum in Springfield, Mo. - the official home of NHF Day. "Yamaha's donation for the ATV giveaway is a prominent feature in NHF Day's celebration. NHF Day is very grateful that Yamaha's similar interest in conservation has provided support for this important cause in the hunting and fishing communities."

The sweepstakes is open to all outdoor recreational sports enthusiasts. One lucky winner, 18 years-of-age or older, will receive a 2011 Grizzly 450 EPS. Approximate retail value is $7,499. No purchase necessary. The sweepstakes continues to be open until 11:59 p.m. Pacific Standard Time on November 30, 2010. The winner will be determined by random drawing.

More information on NHF Day is available at www.nhfday.org

About Yamaha:
Yamaha ATVs and SxS vehicles are designed, engineered and built tough! Yamaha Motor Corp., U.S.A. headquarters are located in Cypress, California. For more information on Yamaha, visit yamaha-motor.com.