White Bear Lake, MN (3/4/2008) -
Dunlop Tire, a worldwide manufacturer of tires
for ATVs, motorcycles, cars and trucks, has
inked a two-year sponsorship agreement with
the WPSA PowerSports ATV Tour.
“We are delighted that Dunlop has
returned to the 2008 ATV Tour," said
PowerSports Entertainment, Inc. CEO Rick Murphy.
“Dunlop’s advanced tire technology
will definitely raise the level of competition
in SuperQuad Pro 450 and QuadTerrain racing.”
In addition to its high-visibility sponsorship,
Dunlop will also be lending support to a cadre
of Pro Class riders who compete in the WPSA’s
“ SuperQuad ” and “QuadTerrain
Challenge” series, including Team Polaris’
Daryl Rath, 2006 QuadTerrain Champion, Landon
Hurst and Brock Lyons. Also, Team Arctic Cat’s
Jesse West, 2007 QuadTerrain Champion, Josh
West and Patrick Brons.
“We’re thrilled to be a part
of a series that combines world-class ATV
racing with
ESPN2 television coverage of the sport,”
said Steve Yanacek, Dunlop’s off-road
and ATV product & marketing manager. “WPSA
racing gives us a great venue to showcase
the excellent performance and durability characteristics
of our ATV tires for both sport and utility
machines.”
About Dunlop
Dunlop Tires is a global tire brand and the
largest supplier of original-equipment ATV
tires, original equipment and replacement
motorcycle tires and the only manufacturer
of motorcycle tires in North America. A supplier
to racing enthusiasts worldwide, Dunlop’s
rigorous testing and engineering procedures
are proven daily on tracks around the globe,
and Dunlop has been making and selling high-quality
tires in the U.S. since 1923. In 2008, Dunlop
introduced the Quadmax Sport, a next generation
radial ATV tire designed to carry competitors
to the top of podiums across America. The
Quadmax Sport is a high performance radial
ATV tire purpose-built for the track.