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Suzuki Restructures and Vitalizes Business Model and Facilities

Brea, CA (10/25/2010) - For the past Year, American Suzuki Motor
Corporation has been taking many steps in rebuilding and preparing for the
U.S. economic recovery. In addition to having new class-leading products
such as the KingQuad 500AXi ATV, Suzuki is preparing internally for a fresh, new marketing year.

The past year has been spent rebuilding the workforce to maximize internal brand communication, starting with the relocation of all marketing divisions into a one unified workspace. By consolidating the Automotive, Motorcycle/ATV and Marine divisions into one centralized office location last year, ASMC aims to bring an increased level of communication between the various departments.

Joining the many branches of Suzuki under one roof has improved communication within the organization, and Suzuki marked this new era by the grand opening of a new visitor entrance at ASMC's headquarters in Brea, Calif. on Friday, October 22 with an inaugural celebration featuring ASMC President Kevin Saito and a number of ASMC office staff. The new visitor entrance is designed to serve as a symbolic cornerstone that unites the multiple divisions of ASMC together and helps the entire company stay connected with both itself and its visitors.

The design of this new, modernized entrance was proposed to better fuse the
synergy of ASMC and reflect the spirit and design of their products and company. Select walls were painted a bright shade of Suzuki blue to evoke the passion and spirit of the Suzuki brand for all visitors and staff. The new entrance was designed with fundamental Japanese design details, including elements of nature and a sense of proportion to every facet of the space. A pair of new conference rooms welcome visitors to Suzuki while a nearby trophy wall displays recent awards Suzuki has won that promote both the successful accomplishments and progressive energy of the company and their products as Suzuki looks forward to the future.

About American Suzuki:
The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1963 by Suzuki Motor Corporation. ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.

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