Brea, CA (10/25/2010) -
For the past Year, American Suzuki Motor
Corporation has been taking many steps in
rebuilding and preparing for the
U.S. economic recovery. In addition to having
new class-leading products
such as the KingQuad 500AXi ATV, Suzuki is
preparing internally for a fresh, new marketing
year.
The past year has been spent rebuilding the
workforce to maximize internal brand communication,
starting with the relocation of all marketing
divisions into a one unified workspace. By
consolidating the Automotive, Motorcycle/ATV
and Marine divisions into one centralized
office location last year, ASMC aims to bring
an increased level of communication between
the various departments.
Joining the many branches of Suzuki under
one roof has improved communication within
the organization, and Suzuki marked this new
era by the grand opening of a new visitor
entrance at ASMC's headquarters in Brea, Calif.
on Friday, October 22 with an inaugural celebration
featuring ASMC President Kevin Saito and a
number of ASMC office staff. The new visitor
entrance is designed to serve as a symbolic
cornerstone that unites the multiple divisions
of ASMC together and helps the entire company
stay connected with both itself and its visitors.
The design of this new, modernized entrance
was proposed to better fuse the
synergy of ASMC and reflect the spirit and
design of their products and company. Select
walls were painted a bright shade of Suzuki
blue to evoke the passion and spirit of the
Suzuki brand for all visitors and staff. The
new entrance was designed with fundamental
Japanese design details, including elements
of nature and a sense of proportion to every
facet of the space. A pair of new conference
rooms welcome visitors to Suzuki while a nearby
trophy wall displays recent awards Suzuki
has won that promote both the successful accomplishments
and progressive energy of the company and
their products as Suzuki looks forward to
the future.
About American Suzuki:
The Motorcycle/ATV Division of American Suzuki
Motor Corporation (ASMC), Brea, Calif., was
founded in 1963 by Suzuki Motor Corporation.
ASMC markets motorcycles and ATVs via an extensive
dealer network throughout 49 states. ASMC's
parent company, Suzuki Motor Corporation (SMC),
based in Hamamatsu, Japan, is a diversified
worldwide manufacturer of motorcycles, ATVs,
scooters, automobiles and marine engines.
Founded in 1909 and incorporated in 1920,
it has 120 distributors in 191 countries.