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Polaris ATV Industry News

POLARIS UNVEILS 2007 MODELS THAT BUILD ON CURRENT SUCCESS
New Products Reflect Recent Innovations and Consumer Demand

Minneapolis, MN (8/01/06) - Orlando, Florida August 1, 2006 - If the key to business success is giving the customers what they want, then Polaris Industries is in for another successful year. The powersports industry frontrunner today unveiled its product offerings for 2007, delivering a variety of new products including an ATV engineered and designed through the strategic partnership between Polaris and KTM, a new class-leading 50 mph speed for RANGER XP and an exciting new sport-inspired Hammer S Victory Motorcycle.

Polaris shared the new products with their dealers in Orlando, Fla., while also providing a peek at a variety of products currently in development that consumers will be seeing in the future.

"The overwhelming popularity of our latest innovations, limited-edition models and new product features really set the stage for the 2007 model year line-up," said Bennett Morgan, president and chief operating officer, Polaris Industries Inc. "Polaris continues to lead the way with the strongest and most innovative ATV, RANGER and Victory Motorcycle product lines in the industry today."

All-Terrain Vehicles
After introducing six new models in 2006, Polaris will continue to lead the way with new and innovative ATV offerings for 2007. Responding to rider demand, Polaris poured innovation into the two-up and youth segments for 2007, and unveiled the first of many joint projects with Austrian motorcycle manufacturer, KTM Power Sports AG.

Sportsman X2 800 (More Info)
Sportsman X2
The successor and new titleholder of "The World's Toughest ATVs," the Sportsman X2 800 combines the engineering design of the X2 500 and the muscle of the 800 EFI, making it extremely versatile. It also represents the convergence of two of the fastest growing and most profitable ATV segments - the two-up market and the big-bore market. The Sportsman X2 800 will come in standard and deluxe packages as will the rest of the Sportsman line.

Outlaw 525 (More Info)
Outlaw 525
The successor and new titleholder of "The World's Toughest ATVs," the Sportsman X2 800 combines the engineering design of the X2 500 and the muscle of the 800 EFI, making it extremely versatile. It also represents the convergence of two of the fastest growing and most profitable ATV segments - the two-up market and the big-bore market. The Sportsman X2 800 will come in standard and deluxe packages as will the rest of the Sportsman line.

New Youth Models (More Info)
Outlaw 90
The best-selling line of youth ATVs is even better for 2007 with the addition of 4-stroke engines for a cleaner and quieter ride, and bigger chassis on the 90 cc models for a better rider fit and more comfortable ride. Polaris will offer three, new youth models including the Sportsman 90, Outlaw 90 and Predator 50.
Limited Edition Models
Pheonix 200
For the first time, Polaris is offering a Pink Predator 50, Predator 90 and Phoenix 200 designed to appeal to the female rider. In addition, Polaris will offer a Sportsman 800 in a stealth black finish, a painted sagebrush green Sportsman 500, a red Hawkeye, black and silver Predator, and a Sportsman X2 500 in the extremely popular sunset red paint.

"Polaris continues to lead the way with new and innovative ATV offerings," said Mike Dougherty, general manager for the ATV Division at Polaris. "By constantly re-inventing our product lines, we are able to bring the toughest ATVs to market year after year."

In Other ATV News
In January of 2006, Polaris announced the launch of the 'T.R.A.I.L.S.' grant program for ATV clubs, associations and grassroots groups. The program makes funds available to national, state and local organizations in the United States to ensure the future of ATV riding. The grant program encompasses two main objectives - promoting safe and responsible riding, and preserving access. Funds can be used by organizations for trail development and maintenance projects, safety and education initiatives, lobbying and other projects to increase or maintain land access.

To date, Polaris has awarded $380,000 to 47 organizations in 26 states. Polaris plans to finish out the year by awarding an additional $200,000. The next deadline for applications is October 1, 2006. Applications can be submitted at www.polarisindustries.com, click on "Our Company" and "News."

"Polaris is committed to promoting safe and responsible recreational riding," said Bennett Morgan, president and chief operating officer of Polaris. "We see the issue of trails and land access as the lifeblood of our ATV business and the 'T.R.A.I.L.S.' grant program is one way we can help ensure people always have a place to ride."

RANGER
Ranger 6x6
In just six years, the Polaris RANGER division has grown at a compound annual rate of 40 percent. For 2007, Polaris simplified the RANGER line-up and focused on specific consumer needs. The line-up consists of four models, RANGER 2x4, RANGER 4x4 EFI, RANGER XP EFI and RANGER 6x6 EFI with exciting features customers have been asking for such as a new top speed of 50 mph on RANGER XP EFI, dash board instrumentation on the RANGER XP EFI and RANGER 6x6 EFI, and new color options on the RANGER 4x4 EFI.

RANGER 4x4 EFI
Ranger XP EFI
Polaris' hardest working, smoothest riding utility vehicle is back for 2007 with the features that made it one of the best-selling utility vehicles; a strong 1,000 lb. cargo capacity, class-leading 1,500 lb. payload and towing, 41 mph top speed, electronic fuel injection and exclusive, on-demand, true 4-wheel drive. New for 2007, along with the standard green color, RANGER 4x4 EFI also will be available in red and blue.


RANGER XP EFI
Ranger XP EFI
The RANGER XP EFI is dominating the big-bore utility market and for 2007 Polaris is offering a speed capability of 50 mph and multi-functional instrumentation that includes a speedometer, digital fuel gauge, odometer, EFI diagnostic codes, clock and indicators for gear selection and all-wheel drive. The 2007 RANGER XP EFI will be offered in Delta Green and also in various limited-edition models including the popular midnight red, new turbo silver and black flame with 14 inch rims and Bounty Hunter tires. For the hunting enthusiast,
two limited edition RANGER XP EFI models are available; the RANGER XP Mossy Oak(tm) edition and the highly sought-after Browning(r) Edition with the new Mossy Oak(tm) Break-Up pattern, winch, gun scabbard and Browning(r) "Buckmark" logos.

"We're extremely pleased as the RANGER line of products continues to
outpace the fast-paced utility vehicle category,"
said Matt Homan, general manager of the RANGER division at Polaris. "Our simplified product line offers leadership in each segment while providing options that cater to the wide range of utility buyer's needs."

About Polaris and Victory Motorcycles
With annual 2005 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory Motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com .

Polaris ATV Industry News
www.polarisindustries.com
2100 Highway 55
Medina, MN 55340
(763) 417-8650

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