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Polaris CEO to prove Polaris has “The World’s Toughest ATVs”

Polaris CEO, Tom Tiller
Medina, MN (10/9/06) - To back up the statement Polaris builds “The World’s Toughest ATVs,” Polaris CEO Tom Tiller today challenged the CEOs of the other major ATV manufacturers to a live, head-to-head competition. The “Duel,” as stated in a letter to the other manufacturers’ CEOs, is to “settle, once-and-for-all, who really builds the toughest ATVs.”

“Every manufacturer claims their product is tougher than the competition,” said Polaris CEO Tom Tiller. “Polaris ATVs are made by people who ride so we know what it takes to build a quad that can take on the toughest of tasks, both on the job and on the trail. This passion for power sports starts with me, and I’m ready to prove Polaris really does build the world’s toughest ATVs.”

In order to keep the contest fair, Pro-Motion Motorsports, LLC, the same company that builds and designs EnduroCross tracks, will be hired to build the track, purchase and validate the ATVs that will compete, officiate the event and declare the winner. EnduroCross is known in the motocross world as the “toughest indoor off-road race in America.”

“The Duel track will be our famous motocross track modified for the use of ATVs,” said Eric Peronnard of Pro-Motion Motorsports, LLC. “The track will be built, first and foremost, to test the ATVs’ capabilities rather than solely focusing on the drivers’ skill.”

For the competition, Tiller has named the 2007 Sportsman X2 800 as the vehicle he will ride. The Sportsman X2 800 has a powerful, liquid-cooled, twin cylinder Polaris Liberty engine with Electronic Fuel Injection (EFI) which makes it reliable in rugged terrain that demands sudden and extreme changes in power and variation in speed; Independent Rear Suspension (IRS) for a smooth ride; On-Demand True All Wheel Drive which automatically engages when the rider needs more forward traction and the exclusive VERSATRAC system that enables riders to choose Turf mode, 2-wheel drive or On Demand AWD by a thumb switch on the handlebar. The quad also features a 400 lb. dump box with a hidden passenger seat which converts from a one-up to two-up machine in just seconds. All participating manufacturers’ CEOs can use any stock vehicle from their current offerings.

ATV manufacturers Honda, Yamaha, Arctic Cat, Can-Am, Kawasaki and Suzuki CEOs have until October 20 to take Tiller up on his challenge. People can log onto to explore details of the challenge, find updates on who has responded, post messages and interactively challenge their friends to a duel.

About Polaris:
With annual 2005 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at
2100 Highway 55
Medina, MN 55340
(763) 417-8650

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