Polaris Signs Licensing Agreement with
Browning to
Offer Ultimate Hunting Vehicles
Agreement brings limited-edition
Browning ATV and RANGER models to market
Minneapolis, MN (1/17/06) - Polaris Industries
today announced a three-year licensing agreement with
Browning to offer limited-edition Polaris/Browning ATV
and RANGER models. The agreement aligns the premier firearms
manufacturer with Polaris' innovative technologies to
create the perfect vehicle for hunting enthusiasts.
"Polaris is excited to offer exclusive Browning
vehicles as part of our 2006 limited-edition line up,"
said Bow Crosby, product manager for the Polaris ATV
Division. "Coupling Browning's stature among sportsmen
with exclusive Polaris features such as Lock & Ride(tm),
EFI and on-demand, all-wheel drive provides sportsmen
with the ultimate hunting vehicles."
"We are very excited about our new relationship
with Polaris," said Travis Hall, VP Sales and Marketing
for Browning. "Sportsmen are big advocates of ATV
products, so it makes sense for our two companies to
give them a product they can be comfortable with."
The Browning editions will be available this spring
and summer, in limited quantities, at select Polaris
ATV and Polaris RANGER dealers. Select Sportsman ATV
models and the RANGER XP in Mossy Oak, the industry
leader in camouflage design and a trademark of Haas
Outdoors Inc. company, will carry the limited-edition
design. For more information, visit www.browningoffroad.com
About Browning
Since 1878, Browning has been recognized as a leader
in offering quality innovative firearms to the discriminating
sportsman. Today Browning offers a complete line of
shotguns, rifles and pistols as well as gun safes, gun
cases, shooting accessories, knives, flashlights, outdoor
apparel and many other products for the outdoorsman.
About Polaris
With annual 2004 sales of $1.8 billion, Polaris designs,
engineers, manufactures and markets snowmobiles, all-terrain
vehicles (ATVs), Victory motorcycles and the Polaris
RANGER for recreational and utility use.
Polaris is a recognized leader in the snowmobile industry;
and one of the largest manufacturers of ATVs in the
world. Victory motorcycles, established in 1998 and
representing the first all-new American-made motorcycle
from a major company in nearly 60 years, are rapidly
making impressive in-roads into the motorcycle cruiser
marketplace. Polaris also enhances the riding experience
with a complete line of Pure Polaris apparel, accessories
and parts, available at Polaris dealerships.
Polaris Industries Inc. trades on the New York Stock
Exchange and Pacific Stock Exchange under the symbol
"PII," and the Company is included in the
S&P Small-Cap 600 stock price index.
Information about the complete line of Polaris products,
apparel and vehicle accessories is available from authorized
Polaris dealers or anytime from the Polaris homepage
at www.polarisindustries.com.
www.polarisindustries.com
2100 Highway 55
Medina, MN 55340
(763) 417-8650
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