Minneapolis, MN (8/21/2012)
As part of its annual summer sales
meeting and its presence at the Sturgis(r) Motorcycle
Rally, Polaris Industries Inc. (NYSE: PII),
Victory Motorcycles and the Company's dealers
donated $154,125 to the Wounded Warrior Project(tm)
(WWP). The donation was part of Polaris' continuing
relationship with the WWP, an organization that
raises awareness and aids injured servicemen
and women. Earlier this year, Polaris also gave
away three special, blacked-out RANGER RZR XP
4 900 Side-by-Side vehicles to WWP veterans.
"Our relationship with the Wounded Warrior
Project allows Polaris and our dealers to
support the men and women who selflessly sacrifice
for our nation through their military service,"
said Scott Wine, Polaris Industries CEO. "We
consider it an honor and a privilege to partner
with the Wounded Warrior Project, an organization
that lends a hand to those who merit it most.
We hope this donation helps these brave men
and women return to the rich, active lives
they truly deserve."
On the opening night of the Company's summer
sales meetings, Polaris announced it would
donate $25 to WWP for each rider that rode
an all-terrain vehicle or Side-by-Side at
the Polaris demo track, a winding set of man-made
dirt trails intended to provide dealers with
a chance to experience riding the latest Polaris
products. That promise led to $44,500 in donations,
powered by more than 1,700 demo rides.
The following week, at the 72nd edition of
the legendary motorcycle rally at Sturgis,
a year-long effort from Polaris-owned Victory
Motorcycles and its dealers culminated when
Steve Menneto, Polaris' vice president of
motorcycles, announced that Victory would
contribute an additional $100,000 to WWP.
The money represented an incredible number
of demo rides conducted throughout the year
at Victory dealerships as the brand challenged
consumers with the phrase "Ride One and
You'll Own One," then backed it up with
the promise of donations to WWP for each ride.
In addition to donations made by Polaris
and Victory, the Company offered dealers the
opportunity to contribute to WWP as well.
More than 100 Polaris dealers combined to
generously add $9,625 of their own money,
bringing the donation total to $154,125.
About the Wounded
The mission of Wounded Warrior Project (WWP)
is to honor and empower wounded warriors.
WWP's purpose is to raise awareness and to
enlist the public's aid for the needs of injured
service members,to help injured servicemen
and women aid and assist each other, and to
provide unique, direct programs and services
to meet their needs. WWP is a national, nonpartisan
organization headquartered in Jacksonville,
Florida. To get involved and learn more, visit
With annual 2009 sales of $1.6 billion, Polaris
designs, engineers, manufactures and markets
off-road vehicles (ORVs), including all-terrain
vehicles (ATVs) and the Polaris RANGER(r),
snowmobiles and Victory Motorcycles(r) for
recreational and utility use. Polaris is a
recognized leader in the snowmobile industry,
and one of the largest manufacturers of ORVs
in the world. Victory Motorcycles, established
in 1998 and representing the first all-new
American-made motorcycle from a major company
in nearly 60 years, are rapidly making impressive
in-roads into the cruiser and touring motorcycle
marketplace. Polaris also enhances the riding
experience with a complete line of Pure Polaris(r)
apparel, accessories and parts, available
at Polaris dealerships.
Polaris Industries Inc.
trades on the New York Stock Exchange under
the symbol "PII," and the Company
is included in the S&P Small-Cap 600 stock
Information about the
complete line of Polaris products, apparel
and vehicle accessories, is available from
authorized Polaris dealers or anytime from
the Polaris homepage at www.polarisindustries.com.