Minneapolis, MN (1/25/2011) - 
                                    Destination Polaris and Marshall Motoart have 
                                    teamed up again for another Project X build! 
                                    This time, they used the new RZR XP 4 and 
                                    outfitted it with accessories from Hard Core 
                                    Racing, Summers Brothers Racing, Legend Air 
                                    Suspension, Tiger Tail tow system, Supreme 
                                    Tool, Super ATV, Wet Sounds, Triple X Seats, 
                                    K&T Performance, Marshall Motoart Cage 
                                    and Gull wing doors, and Superwinch. 
                                  
                                    
                                      |  | 
                                    
                                      | Destination 
                                          Polaris / Marshall Motoart RZR XP 4 
                                          900 UTV / SxS will be featured in the 
                                          upcoming Destination Polaris TV show 
                                          to air on the Outdoor Channel | 
                                  
                                  Destination Polaris will feature the vehicle 
                                    on their February 6, 2012 show, on the Outdoor 
                                    Channel, at 4:30PM ET, 9:30PM ET and 1AM ET.
                                  About Polaris
                                    With annual 
                                    2009 sales of $1.6 billion, Polaris designs, 
                                    engineers, manufactures and markets off-road 
                                    vehicles (ORVs), including all-terrain vehicles 
                                    (ATVs) and the Polaris RANGER(r), snowmobiles 
                                    and Victory Motorcycles(r) for recreational 
                                    and utility use. Polaris is a recognized leader 
                                    in the snowmobile industry, and one of the 
                                    largest manufacturers of ORVs in the world. 
                                    Victory Motorcycles, established in 1998 and 
                                    representing the first all-new American-made 
                                    motorcycle from a major company in nearly 
                                    60 years, are rapidly making impressive in-roads 
                                    into the cruiser and touring motorcycle marketplace. 
                                    Polaris also enhances the riding experience 
                                    with a complete line of Pure Polaris(r) apparel, 
                                    accessories and parts, available at Polaris 
                                    dealerships. 
                                  Polaris Industries Inc. 
                                    trades on the New York Stock Exchange under 
                                    the symbol "PII," and the Company 
                                    is included in the S&P Small-Cap 600 stock 
                                    price index. 
                                  Information about the 
                                    complete line of Polaris products, apparel 
                                    and vehicle accessories, is available from 
                                    authorized Polaris dealers or anytime from 
                                    the Polaris homepage at www.polarisindustries.com.