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Polaris ATV Industry News


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2012 Polaris ATV & UTV Product Line Debuted
Polaris RANGER Diesel Crew & Trail-Capable Polaris RZR 570 UTV Introduced

Minneapolis, MN (8/3/2011) - Polaris Industries Inc. (PII) today unveiled its product offerings for 2012, a lineup that delivers several new vehicles and accessories, honoring Polaris’ rich heritage for innovation, and upgrades to legendary Polaris titles. Among the new products are Side-by-Sides, including the second trail-capable Side-by-Side in the RANGER RZR family, the RANGER RZR 570, and the RANGER CREW Diesel, a heavy-duty, diesel-powered option.

For the ATV line, Polaris will have more powerful, big bore ATVs with the introduction of the new 850 Twin, EFI, High Output engine available in the Sportsman XP 850 H.O. and Sportsman Touring 850 H.O. For those who prefer to keep the action on the road, Victory introduces the Cross Country Tour, the new standard in performance and comfort in the Touring motorcycle segment.

"Our new 2012 product line builds on the momentum we’ve established during the past year," said Bennett Morgan, president and chief operating officer of Polaris. “Polaris has always pushed to be the best in powersports and we have no intentions of letting off the throttle going forward. Through investment and innovation in our products and operations, we will continue to make growth happen around the globe and deliver products that offer performance and value unmatched in the market.”

Polaris unveiled its 2012 product lineup to dealers at the Gaylord Opryland Resort in Nashville, Tenn. during the company’s annual summer sales meeting. Polaris also used the occasion to celebrate the company’s outstanding success during the past year, welcome dealers of two recently acquired brands, Indian Motorcycle and (GEM) Global Electric Motorcars, and focus on growth in the coming year.

Off-Road Vehicle Division
While most companies retreated, Polaris grew its business to become No. 1 in the off-road vehicle industry with the broadest and most complete lineup of ATV and Side-by-Side offerings available. For model year 2012, Polaris will continue this trend by introducing new models and making significant upgrades to existing products.

“Polaris has become the industry leader by aggressively introducing new products and continuing to innovate our product lines. Model year 2012 will be no different,” said Matt Homan, vice president and general manager of Polaris’ Off-Road Division. “From the hardest working, smoothest riding off-road utility vehicles and ATVs, to Side-by-Sides built for razor sharp performance, Polaris offers the most-complete lineup of off-road vehicles on the market.”

2012 Polaris RANGER RZR 570 UTV

2012 Polaris RANGER RZR 570 UTV

RANGER Side-by-Side Vehicles
Since 2008, Polaris has introduced a new RANGER RZR model every year and model year 2012 will be no different, introducing the new RANGER RZR 570. At 50 inches wide, the RANGER RZR 570 is the second trail-capable model in the RANGER RZR family and gives riders the opportunity to own the trail. At 50 inches wide, the RANGER RZR 570 takes on trails other Side-by-Sides cannot. At the heart of the RANGER RZR 570 is an all-new ProStar™ 570 single cylinder, DOHC, electronic fuel injected engine. The engine is the second in the ProStar family, made specifically for Side-by-Side vehicles, perfectly complementing the Polaris-designed and assembled powertrain. Built with the patented design that places the engine behind the seat, the RANGER RZR 570 has a low center of gravity delivering agile, razor-sharp handling on the trail.

2012 Polaris RANGER Diesel Crew

2012 Polaris RANGER Diesel Crew

Polaris RANGER utility vehicles are the hardest working, smoothest riding Side-by-Sides available in full-size, midsize and multi-passenger models. For 2012, the multi-passenger lineup gets a new member with the RANGER CREW Diesel. The new RANGER CREW Diesel will have all the attributes of the RANGER CREW 800 but with an ISO-mounted YANMAR® diesel power plant. New in the full-size segment for 2012, the RANGER HD 800 will be equipped with the Polaris Engine Braking System (EBS) for optimum downhill control and smooth, even deceleration during descents. Polaris also will offer several limited edition models across each segment, including RANGER XP 800, RANGER 500 EFI and RANGER CREW 800 models.

Additionally, this past January, Polaris introduced a whole new class of Side-by-Side, the highly-anticipated RANGER RZR XP 900. The xtreme performing RANGER RZR XP 900 will feature a redesigned front suspension for increased maneuverability at slow speeds, adjustable Fox 2.0 shocks and a rubber isolated prop shaft for less noise. Features found on the RANGER RZR XP 900 that will be added to the RANGER RZR 800, RANGER RZR S 800 and RANGER RZR 4 800 include a more durable, zinc front drive cage, a durable dual clutch inlet, improved fit and finish in the cockpit and a 33-percent thicker skid plate. Several RANGER RZR XP 900, RANGER RZR 800, RANGER RZR S 800 and RANGER RZR 4 800 limited edition models also will be available.

All-Terrain Vehicles
Sportsman ATVs lead the industry with their hardest working features and legendary smooth ride. For 2012, Polaris will have more powerful, big bore ATVs with the introduction of the new 850 Twin, EFI, High Output engine. The engine delivers 20 percent more power off the line and will be available in the Sportsman XP 850 H.O. and Sportsman Touring 850 H.O. To make the hardest working value models work even harder, the Sportsman 800 EFI, Sportsman Big Boss 6x6 800, Sportsman 500 H.O. and Sportsman 400 H.O. will receive integrated front storage for 2012. Changes in the 2-Up Segment include the Sportsman Touring 500 H.O. also receiving integrated front storage. To complement these vehicles, Polaris will offer several limited edition models across the premium, value and 2-Up lines including the Sportsman XP 850 EPS, Sportsman Touring 850 H.O., Sportsman 550 EPS and Sportsman 500 H.O. models.

Pure Polaris
To support the model year 2012 launch, Pure Polaris introduced 150+ new accessories for off-road vehicles. Headlining the class is the new Polaris HD 2500lb winch. This heavy duty winch is the most-tested winch ever from any manufacturer. That testing produced the most durable winch in the market, one that’s quieter and performs better than any competitors. Also new this year is the Sno-Glide Plow Blade, the first UHMW scoop blade with a 66-inch scoop, and with a blade that flexes instead of bending. For those needing to escape the elements in their Side-by-Side, Polaris has an expanded lineup of Pro-Steel cabs.
PURE Victory accessories introduced 35 new accessories to provide options for riders to cater Victory motorcycles to any riding needs. Including in the 2012 offerings are a collection of hard lower kits to control airflow and protect riders’ legs, a fairing kit to protect front ends and deflect wind and windshield options to provide protection from the elements. There also are a variety of options to sync technology with the riding experience, including an iPod kit, a fairing audio kit to provide additional speakers and iPod connectivity and Bluetooth headset and dongle to clearly hear music or GPS instruction while enjoying the ride. Consumers looking for additional storage, lower seats or pullback bars will also find available options among the 2012 PURE Victory products.

In addition to accessories, Pure Polaris also offers a full range of comfort, safety and stylish apparel for every rider, on- or off-road.

About Polaris:
With annual 2010 sales of $1.99 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs), the Polaris RANGER(r) Side x Sides, snowmobiles and Victory motorcycles for recreational and utility use and has recently introduced a new on-road electric powered neighborhood vehicle.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory motorcycles established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P MidCap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com

Polaris ATV Manufacturer Logo Small
www.polarisindustries.com
2100 Highway 55
Medina, MN 55340
(763) 417-8650

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