Minneapolis, MN (10/1/2012) - Polaris Industries Inc. (NYSE:  PII)
                                    today broke ground on an expansion of the Company's Product Development
                                    Center near Wyoming, Minn. Since opening in 2005, the 126,000 square foot
                                    research and development facility has been pivotal in Polaris' ascent to
                                    the top of the global powersports market.
 
                                  
                                    
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                                      | Polaris' 126,000 square foot Product Development Center in Wyoming, Minnesota to double in square footage | 
                                  
 "Opening the Wyoming facility seven years ago reinforced Polaris'
                                    dedication to leading through innovation," said Scott Wine, Polaris CEO.
                                    "Continuously improving our technology, and incorporating those advances
                                    into our vehicles, is the cornerstone of our success, and expanding our
                                    Product Development Center paves the way for its future contributions."
                                   Wine, along with other Polaris executives and political and civic leaders,
                                    took center stage at the ground breaking ceremony earlier today, driving
                                    shovels into the ground in a ceremonial start to the construction project.
                                    The event also was attended by Polaris employees and notable Minnesotan
                                    politicians and business leaders, including U.S. Senator Amy Klobuchar,
                                    U.S. Congressman Chip Cravaack and Commissioner Mark Phillips of the
                                    Minnesota Department of Employment and Economic Development (DEED).
                                   "We are thankful for our continued partnership with Polaris, and excited
                                    that they chose to expand operations here in Minnesota," DEED Commissioner
                                    Phillips said.  "This investment is an important boost to the local economy
                                    and will help maintain Polaris' place as an industry leader and innovator."
                                   GREATER MSP, the region's economic development partnership, coordinated the
                                    involvement of Polaris, Chisago County, the City of Wyoming, and DEED, to
                                    compile a package of financial incentives to help Polaris expand. A
                                    combination of job training support, infrastructure improvements, R & D
                                    credits, JOBZ financing and other incentives provided a unique opportunity
                                    for Polaris' project.
                                   The expansion of the Wyoming facility will add 144,000 square feet to the
                                    existing building, more than doubling its size. This new space will provide
                                    large work bays for off-road vehicles, flexible conference and display
                                    space, a new electrical lab, and a new EMI room. The extra space will also
                                    allow expansion of the café and kitchen and add a new parking lot for
                                    additional employees. The construction effort will be led by Ryan
                                    Companies, US, the same firm that led construction on the original building
                                    in 2005.
                                   "We were excited when Polaris chose Ryan to construct its Product
                                    Development Center in 2005, and we're feeling that excitement again as we
                                    partner with Polaris to expand the facility," said Pat Ryan, CEO and
                                    president, Ryan Companies, US, Inc. "Ryan is similar to Polaris in many
                                    ways, from our values to our rich history and Minnesota roots. It's our
                                    privilege to partner with another great company on a project like this. We
                                    look forward to getting started."
                                   The project is scheduled for completion in the summer of 2013 
                                  About Polaris
                                    Polaris is a recognized leader in the powersports industry with annual 2011
                                    sales of $2.7 billion. Polaris designs, engineers, manufactures and markets
                                    innovative, high quality off-road vehicles (ORVs), including all-terrain
                                    vehicles (ATVs) and the Polaris RANGER® side-by-side vehicles, snowmobiles,
                                    motorcycles and on-road electric/hybrid powered vehicles.
                                    Polaris is among the global sales leaders for both snowmobiles and off-road
                                    vehicles and has established a presence in the heavyweight cruiser and
                                    touring motorcycle market with the Victory and Indian motorcycle brands.
                                    Additionally, Polaris continues to invest in the global on-road small
                                    electric/hybrid vehicle industry with Global Electric Motorcars (GEM) and
                                    Goupil Industrie SA, and internally developed vehicles. Polaris enhances
                                    the riding experience with a complete line of Pure Polaris apparel,
                                    accessories and parts, available at Polaris dealerships.
                                    Polaris Industries Inc. trades on the New York Stock Exchange under the
                                    symbol "PII", and the Company is included in the S&P Mid-Cap 400 stock
                                    price index.
                                  Information about the complete line of Polaris products, apparel and
                                    vehicles accessories are available from authorized Polaris dealers or
                                    anytime at www.polaris.com