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Polaris Defense Announces Five-Year Award for Ultra-Light UTV's

LSV EV UTV

Polaris Ranger Crew 800

Medina, MN (10/19/2010) - Polaris Defense, a division of Polaris
Industries Inc. (NYSE: PII), has been notified by the National Guard
Bureau, Washington DC, that they have been selected for a contract award to
provide Ultra-Light Utility Vehicles to the Army National Guard.

"We are excited to have our Polaris RANGER utility vehicles selected by the
National Guard to help with their homeland security and disaster relief
missions" said Polaris Chief Executive Officer, Scott Wine. "We are proud
that Polaris can provide a cost-effective and highly capable, all-terrain
vehicle that can handle the critical missions faced by the National Guard."

The 5-year contract includes the Polaris RANGER CREW 800 and Polaris RANGER 6x6 800 Side-by-Side vehicles, as well as accessories and training. The
competitively awarded contract has a ceiling value of $67.0 million dollars
over the contract period. Polaris intends to build the Ultra-Light Utility
Vehicles for this contract, at its Spirit Lake, Iowa facility, which has
recently added over 270 full-time and seasonal jobs to meet the increase in
consumer demand.

"Polaris Defense is dedicated to providing quality vehicles that can
perform to the high standards of the U.S. Military," said Mark McCormick,
managing director of Polaris Defense. "This award underscores what our
Company can do in supplying great products, accessories and support to an
outstanding customer like the National Guard."

About Polaris
With annual 2009 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER(r), snowmobiles and Victory Motorcycles(r) for recreational and utility use. Polaris is a recognized leader in the snowmobile industry, and one of the largest manufacturers of ORVs in the world. Victory Motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris(r) apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories, is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

Polaris ATV Manufacturer Logo Small
www.polarisindustries.com
2100 Highway 55
Medina, MN 55340
(763) 417-8650

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