Minneapolis, MN (9/2/2010)
- Last year, Ron Schara Productions
and
Polaris Industries forged a partnership on Destination
Polaris, a program
about the passions of America's off-road riders.
The first season brought
viewers a great variety of off-road adventure
and due to popularity, the
show is back for a second season.
From diehard hunters to weekend riders, Destination
Polaris is the
authority on ATVs and Side-by-Sides. Last
season, hosts Jared Christie and
Laura Schara, rode along with off-road enthusiasts
to discover remote
destinations and the best of North America's
trail systems including riding
deep in Alaska's bush country, experiencing
the endless sand dunes of
Southern California and journeying through
Northern Ontario's largely
undiscovered fall trails. Destination Polaris'
second season promises to
take viewers to more unforgettable destinations
such as the beautiful "Big
Sky Country" of Montana, a journey around
Lake Superior and the gorgeous
trails of Utah to give them a riding experience
like no other.
"Polaris is a company founded and led
by off-road riders, so the riding
experience is very important to us,"
said Jan Rintamaki, marketing director
of the Polaris Off-Road Division. "Destination
Polaris brings our passion
for off-road riding to Outdoor Channel viewers
so they can share our
culture and love for the outdoors."
Destination Polaris airs on Outdoor Channel,
on Mondays at 6:30 and 9:30 p.m., and Tuesdays
at 2:30 a.m. Eastern Time. For more information
on the
show, go to www.destinationpolaris.com
About Polaris
With annual 2009 sales of $1.6 billion, Polaris
designs, engineers, manufactures and markets
off-road vehicles (ORVs), including all-terrain
vehicles (ATVs) and the Polaris RANGER(r),
snowmobiles and Victory Motorcycles(r) for
recreational and utility use. Polaris is a
recognized leader in the snowmobile industry,
and one of the largest manufacturers of ORVs
in the world. Victory Motorcycles, established
in 1998 and representing the first all-new
American-made motorcycle from a major company
in nearly 60 years, are rapidly making impressive
in-roads into the cruiser and touring motorcycle
marketplace. Polaris also enhances the riding
experience with a complete line of Pure Polaris(r)
apparel, accessories and parts, available
at Polaris dealerships.
Polaris Industries Inc.
trades on the New York Stock Exchange under
the symbol "PII," and the Company
is included in the S&P Small-Cap 600 stock
price index. Information
about the complete line of Polaris products,
apparel and vehicle accessories, is available
from authorized Polaris dealers or anytime
from the Polaris homepage at www.polarisindustries.com.
