NOHVCC / ASI's
- "Do The Ride Thing" $10,000 Prize
Video Contest
Kids Helping Kids to Ride Safe
/ Ride Smart
Irvine, CA (7/29/2010) - With
the busy summer riding season upon us,
the ATV Safety Institute (ASI) encourages kids
to enter the "Do the Ride
Thing" Video Contest. Sponsored by the ASI,
the contest runs through
September 6, 2010 and offers 10 prizes totaling
$10,000. Students ages six
to 18 may enter. The winning 30- and 60-second
videos will be used as public
service announcements (PSAs) by the ATV Safety
Institute.
"What better way to motivate and inform
people - especially kids and their
parents - about the safe and responsible use of
all-terrain vehicles than to
have kids create videos that highlight one or
more of the ATV Safety
Institute's Golden Rules?" said Paul Vitrano,
executive vice president, ASI.
"By harnessing the social networking power
of YouTube, it gives kids the
opportunity to 'Do the Ride Thing' and help other
kids ride safe/ride
smart."
To enter, kids create a 30- or 60-second video/PSA,
upload it to YouTube, and submit an entry form
on the ASI website. For official video content
requirements, contest rules and entry forms, visit
www.atvsaftey.org
"Do
The Ride Thing" Promotional Video |
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There will be three winners in each of the three
age categories: 6-10, 11-14, and 15-18. 1st Place
winners earn $1,100, 2nd Place is $800, and 3rd
Place is $600. Plus, all age categories are eligible
to win the $2,500 Grand Prize. The ten prizes
total $10,000. Contest posters are available for
download at atvsafety.org.
There are nearly ten million ATVs in use across
the United States, being operated by more than
35 million Americans. Many ATV owners share their
ATVs so it is essential that riders and non-riders
alike understand the importance of the safe and
responsible use of ATVs.
Summer and holidays are a time when children
have more free time to enjoy many activities,
including riding ATVs. Nearly 90 percent of youth
ATV-related injury incidents occur when a youth
is operating an ATV manufactured and intended
for use by an adult. Parental supervision is a
key element to a child's safety and children under
the age of 16 must be supervised at all times
when operating an ATV. Parents literally hold
the key to their children's safety. Every ATV
has an ignition key, and when a parent or guardian
controls the key, they control the use.
Consumer Product Safety Commission data show
that 92 percent of all ATV-related fatalities
are the result of warned-against behaviors. The
ATV Safety Institute has eight Golden Rules of
ATV safety that address these behaviors and apply
to all riders.
The ATV Safety Institute's Golden Rules
- Always wear a helmet and other protective
gear.
- Never ride on public roads -- another vehicle
could hit you.
- Never ride under the influence of alcohol
or other drugs.
- Never carry a passenger on a single-rider
vehicle, nor more than an operator and passenger
on an ATV designed for two persons.
- Ride an ATV that's right for your age.
- Supervise riders younger than 16; ATVs are
not toys.
- Ride only on designated trails and at a safe
speed.
- Take an ATV RiderCourse; call toll-free at
800.887.2887
www.nohvcc.org
Great Falls, MT 59404
800-348-6487
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