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Lucas Oil "On The Edge"
Lucas Pro ATV Shoot-Out to Air on Speed Channel This Weekend
Televised ATV Showcase on Speed Channel - January 15, 2011

Michael Coburn - Honda TRX450R ATV
#038 Michael Coburn Takes the Pro ATV Win
Sikeston, MO (1/11/2011) - The time is almost here for the first showing of Quad racing on prime time TV ! This is something that anyone interested in quads should be a part of. Whether you race quads, ride quads, hunt with quads, or just have one in the driveway looking good, you need to watch the show and send comments afterwards. The quad and bike industry are under heavy attack from the Government right now and we need to show them (As well as the TV industry) that we are many, we are strong, we want our toys, we want our lands to ride on, and we will support those that support us.

We are pumped for the upcoming show and the excitement is steadily building. The details of the show seem to change daily, but as of right now this is the official announcement. First air date is 1-15-11 at 7:00 pm Eastern on "Lucas oil on the edge" broadcast by Speed channel. Although, this could change at any time so stay posted to this website for any last minute changes.

The format for the show normally is to show two or three different styles of racing per show. However it was announced that the Quads were going to get the full show. Unfortunately, that has been changed back to splitting the show at this time. It is suspected this is because of the holidays cutting into the editing time to get the show finished. No matter, for a company to even consider changing their entire format to give quads the whole show is a HUGE compliment. One that quad riders should be proud of.

New Wave Productions, Lucas oil on the edge, and Speed channel have done their part, it is now time for you to do yours. You and this show are critical in whether we step forward or step backward in the quad industry.

SPEEDCHANNEL
www.speedtv.com/feedback

Lucas Oil On The Edge
951-270-0154
geninfo@lucasoil.com

Newave Productions
708-598-6900
info@newavetv.com

Once it has aired, everyone needs to contact the previous 3 mentioned and tell them you want more, more, more! Be it phone call, email, snail mail, or crayons and toilet paper; let them know we are there to support those that support us. No matter if the show turns out awesome or is a dud, contact them and beg, plead, demand, scream for more quad racing. It cannot be emphasized enough how important it is do this after the show has aired!

As for the race itself, what should have been a total disaster turned out to be some of the best racing seen in a very long time. The race was put together in a matter of weeks with no advance notice. No sanctioning body. No budget. On a track to small for such a huge event. And right at the beginning of the school year. Yet racers and sponsors alike teamed up for one spectacular event. TT racers, MX racers, GNCC racers, even bike racers were there to pitch in, crawl on a quad, and put on a show.

Lucas Oil "On The Edge"
www.speedtv.com

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