Lazer Star Launches Redesigned Website
Lazer Star Lights Website

Paso Robles, CA (7/18/2014) - Lazer Star Lights has launched their new website at LazerStarLights.com. Lazer Star offers LED, HID and Halogen lighting solutions for trucks, Jeeps, ATVs, UTVs, motorcycles and marine vehicles.

The redesigned Lazer Star Website offers users better navigation & a mobile responsive design for better viewing on smartphones and tablets

“The new Lazer Star Lights website will serve as a great resource for both consumers as well as our vast network of wholesale accounts,” said Suzi Scott-Cusimano, Lazer Star’s Director of Marketing. “It was important to us that we not only improve our visitors’ online research and shopping experience, but also that we convey our passion for powersports recreation and racing.”

New for Consumers
The Lazer Star website has been updated to allow for easier and more intuitive navigation. Its ultra modern responsive design makes viewing from smart phones and other devices quick and easy. Visitors will also find an improved shopping cart and checkout experience, and can utilize the dealer locator to find a nearby source for their Lazer Star Lights needs. On the Race Team page, visitors can see profiles on all of the Lazer Star athletes that compete in various race series across the country, learn about Lazer Star’s contingency program and apply for sponsorship consideration.

New for Dealers
In addition to all of the changes mentioned above, updates have been made to improve the experience for dealers as well. A new dealer portal will allow dealers and retailers to navigate the site and explore the Lazer Star Lights lineup while seeing customized product pricing.

Scott-Cusimano concludes, “We want to not only offer quality products, but also utilize our passion and vast knowledge of Powersports and Automotive aftermarket lighting to provide information to anyone looking to learn more about lighting solutions for their vehicle.”

Check out the new Lazer Star website at LazerStarLights.com. Find them on Facebook, subscribe to their YouTube channel, and follow @LazerStarLights on Twitter and Instagram for more updates and special offers.

About Laser Star:
Lazer Star was founded in 1992 and is a family-owned and operated company. It started out to support the Scott’s family hobby, riding sand dunes. Vice President Ron Scott launched his father Pat’s idea with little more than a magazine ad and a desk in the corner: the 50-watt bullet-style light was the first product made, and the line naturally evolved from there to include over 300 variations.

In 2003, Lazer Star broke off from the parent company. As of June of 2008 the company has been located in Paso Robles, Calif., a place where the family had vacationed for 40 years. Since then, they have continued to grow and have expanded their product line. The newest expansion is with the LED light bar line, which showcases the latest in lighting technology. They have also expanded their staff and in January 2012, teamed up with R&R Marketing Consultants, Inc. Lazer Star is looking forward to an exciting and prosperous year with this new team of established salespeople.

www.lazerstar.net