Lazer Star Lights Offical Sponsor of 2013 Heartland Challenge
2013 GBC Motorsports Heartland Challenge - Carlisle, IA - August 16-17, 2013

Paso Robles, CA (3/6/2013) - Lazer Star Lights is proud to announce their 2nd year as Official Lighting Sponsor for 2013 Heartland Challenge Endurance Race.

Lazer Star Lights will be the official lighting sponsor for the 6th Annual 2013 Heartland Challenge in Carlisle, Iowa. Regarded as one of the most premier night time endurance races in North America, the Heartland Challenge is a 10 hour cross-country race, ran entirely in the dark for both ATV's and UTV's. The event hosts classes for all skill levels, from Pro 4x4 Ironman, Women's, +40, to a 3 hour challenge for Youth ATV riders.

Twenty minute lap times around the diverse Iowa course attests to its ironman reputation. Sandy rutted sections through the woods, wide open climbs, tricky off-cambers, and night time conditions make conditioning and equipment vital. Watch a lap from the 2011 course here. Add the August Iowa humidity and 10 hours of racing, you have yourself an ironman.

Lazer Star Lights will be onsite all weekend at Heartland showcasing their top of the line LED light bars used by Can-Am's Factory Race Teams. "Having your lighting set-up dialed before Heartland is critical," says five time GNCC 4x4 Open champion Bryan Buckhannon. "It's no fun playing brail on an ironman course at night. When you're 7 hours into the race navigating through the forest at night, having a proper race lighting set-up makes all the difference."

Want to see the LED light bars Bryan and the rest of the factory Can-Am teams run on their ATVs and UTVs? Visit the Lazer Star Lights trailer at the Heartland Challenge, August 15th-17th 2013 to see how the lights perform in race conditions.

About Laser Star:
Lazer Star was founded in 1992 and is a family-owned and operated company. It started out to support the Scott’s family hobby, riding sand dunes. Vice President Ron Scott launched his father Pat’s idea with little more than a magazine ad and a desk in the corner: the 50-watt bullet-style light was the first product made, and the line naturally evolved from there to include over 300 variations.

In 2003, Lazer Star broke off from the parent company. As of June of 2008 the company has been located in Paso Robles, Calif., a place where the family had vacationed for 40 years. Since then, they have continued to grow and have expanded their product line. The newest expansion is with the LED light bar line, which showcases the latest in lighting technology. They have also expanded their staff and in January 2012, teamed up with R&R Marketing Consultants, Inc. Lazer Star is looking forward to an exciting and prosperous year with this new team of established salespeople.

www.lazerstar.net