KYMCO USA &
John Force Racing Form a Marketing Partnership
Spartanburg, SC (9/23/2010) -
KYMCO USA has expanded their marketing partnership
with the National Hot Rod Association (NHRA)
by adding John Force Racing team to their list
of NHRA teams riding their scooters and ATV's.
This partnership further integrates KYMCO with
the NHRA and will expand KYMCO Scooters and
ATV's in their important role.
KYMCO USA provided John Force with a new Super
8 150cc Scooter that was presented during a
special Castrol 25th Anniversary announcement
during the MAC TOOLS U.S. Nationals in Indianapolis,
IN at the John Force Racing Sponsor Midway trailer.
The remainder of the John Force Racing teams
will also be equipped with brand new KYMCO Agility
125cc Scooters beginning in Charlotte, NC.
"I was excited to drive my brand new KYMCO
Scooter," said Force, "the fans reaction
has really been great, and the fans all love
the new scooter. It's probably the color of
the scooter that does it; I chose to drive the
green one. Along with Castrol, we gave away
my old scooter in a special 25th Anniversary
promotion to Susan Porter, a lucky fan from
Cumberland, TN. She will be driving it, but
with all the Castrol logos they will know it
was mine!" Force kidded. "Seriously,
we're happy to work with KYMCO now that they
are the Official Sponsor of NHRA, so it made
sense to work with them."
Rick Pawelka, KYMCO Director of Marketing,
added, "We are happy to further extend
our involvement in NHRA Drag Racing by incorporating
the John Force Racing team in our product utilization.
We have seen the exposure that John Force and
his team (and scooters) get at the track and
it only makes sense to work along with them."
The marketing partnership ensures that KYMCO
Scooters and ATV's/ UTV's will have an even
larger presence at the NHRA Racing events.
About KYMCO USA:
KYMCO's roots in the motorsports industry
go back to its founding in 1963, as the Kwang
Yang Motor Company, Ltd., with headquarters in
Taiwan. Long a leader in quality, fuel economy,
and versatility, today KYMCO manufactures motor
scooters, motorcycles, and ATVs at five plants
in Asia, including the main facility in the city
of Kaohsiung.
KYMCO is
the largest scooter manufacturer in Taiwan,
and currently exports to 74 countries worldwide.
All KYMCO plants use the latest technology for
the engineering and production of reliable engine,
chassis, and other components. Since 2004, KYMCO
has been officially accredited for ISO-9001
quality in manufacturing; KYMCO is committed
to maximum customer satisfaction and constant
innovation, making use of the most advanced
CAD/CAE tools to bring superior engineering
and design to their products.
The company's
partner in the United States is KYMCO USA, with
headquarters, marketing, and distribution centered
in Spartanburg, South Carolina. KYMCO USA is
dedicated to building the brand's reputation
and market share through superior value, frequent
new product introductions, strategic industry
partnerships, and excellence in dealer network
support. KYMCO USA has a reputation and expertise
gained through over 30 years in the U.S. powersports
industry.
